Fellow introverts, I see you and I hear you. You read marketing tip after marketing tip – and you wonder: “How am I going to do this?”
A lot of marketing requires entrepreneurs to be visible. This may mean going to networking meetings, or attending conferences, or giving speeches, or even teaching a workshop.
Exhausting to think about, right?
However, growing your business means stepping away from your computer – and outside of your home – from time to time.
So, here’s your permission slip (it’s two parts):
- Give yourself permission to leave the house for marketing purposes
- Once you are back home, give yourself permission to recover
For example, let’s say you are committed to attending a weekly networking meeting every Monday at lunchtime. This whole meeting will take about two hours of your time. So, when you block this time on your calendar, immediately block your recovery time too.
Perhaps you will block off time to take a nap. Or you’ll just lay in bed for an hour to read. Your recovery period is up to you. The point is – schedule it. Treat that time as sacred. Allow yourself a chance to bounce back.
How I survive multi-day conferences
Here’s something I do when I attend multi-day conferences. I arrive at my destination in advance (usually the day before) and head to a local grocery store. There, I buy food for breakfast and dinner. Then, after a long (and usually enriching day) at the conference, I retreat to my room, eat dinner there, and do not leave my room until the next morning.
In the mornings, I eat breakfast in my room, recharging those batteries before I head out for the conference again. I do allow myself to eat lunch with my conference peers, but breakfast and dinner are my sacred times.
(Truthful side note: When the conference is over, I practically run to the elevators. I try to avoid the whole “what are you doing for dinner” question. My Inner Introvert is screaming in my head by then, and I unapologetically go back to my room).
You see, it’s all about the balance. Yes, I need to be at the conference – and be present mentally. That means I need to have recovery periods built into my schedule. That’s the only way I can get through a multi-day conference. And I love attending them, but I make the experience more pleasant by balancing extroverted conference time with introverted stay-in-my-room time.
And that’s what you need to do.
Introversion cannot be a crutch. You shouldn’t say “oh, I can’t possibly network – I am an introvert!” Of course, you can network. You just need to plan how you’ll recover from the networking meeting. It’s a balance. Give yourself permission to achieve this balance – and you’ll find that your introversion and marketing can co-exist.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.