What does my weight loss journey and marketing your business have in common?
Believe it or not, there are similar lessons with both!
In this week’s video strategy, I break down the lessons I have learned while I have released 35 pounds (so far) – and how these lessons relate to marketing your business.
It’s all in the journey! Please watch:
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!
Hey everyone, it’s Jill Celeste from the Celestial Marketing Academy and jillceleste.com where I teach purpose driven entrepreneurs all they need to know about marketing, so they can become the directors of marketing from their business.
Today, I’m going to talk to you about my weight loss journey, and the lessons that I’ve learned and how it relates to marketing and believe it or not, yes, these two are actually connected. Now, in case you are new to my weight loss journey, I have so far released 35 pounds from my body, and I feel great, and I have many more pounds ahead of me that I’m going to lose but I’m sort of at a, almost a midpoint of this journey.
When I posted my recent update to Facebook, which explained how much weight I’ve lost, I got a question, how’d you do it?
I’ve gotten this question before, and I’ve been a little hesitant to answer because my weight loss journey is unique to me, it’s something that I have taken ownership of and have created on my own. I really didn’t want someone to try to do my journey for themselves and that’s how I feel about marketing, too. It’s an individual and unique journey, unique to us as Lightworkers and purpose driven entrepreneurs.
I started to think about, okay let me answer their question because I’m not being of service if I don’t answer and so it really came down to three things for my weight loss, first of all, there’s sort of the tactical stuff, that’s reducing what I eat, exercising more and drinking more water, which stuff we all know how to do. We all know we need to do those three things in order to lose weight. I use MyFitnessPal to track my daily caloric intake. I use Map My Walk to track my walking, and I drink lots of these every day.
That’s sort of the tactical end of it but hand-in-hand with that, I’ve done a lot of mindset work, and I really believe this is what is making a difference in my weight loss journey. I am doing this, my way. I’m not going to be deprived. I’m not going to not eat something that I enjoy, I have cake, I have pasta, I have french fries and hamburgers but what I’ve done is I’ve given myself permission to stop eating as soon as I feel full and to eat when I am hungry. And, to know that, whenever I step on the scale, it’s just a temporary snap shot of where I am today and not indicative of the success of my whole journey. I really have kept a strong mindset. I’ve used some hypnosis to help me, some self-guided hypnosis and just really reminded myself that this is a journey, and it’s going to take a while, and that’s okay. I didn’t put the pounds on, in two weeks, it was years and years and years of bad eating, so the mindset piece is really more important.
And then, I hit a plateau recently and this is the third part of this strategy, is what happens when you hit a plateau. Normally, in my past when I hit a plateau, I would of given up. I would have said, “Nope, can’t do this.” But this time it was different. I stayed the course, I stayed in faith, and I changed things up to get my body to get reinvigorated and back on losing weight, and it worked.
What does all this have to do with marketing? Well, believe it or not, the same three things apply to your marketing. You have the tactical stuff, the stuff that you’re implementing to grow your business and that’s knowing who you’re ideal client is, and your unique selling propositions and writing those blog posts and speaking and networking. All those tactical things that you know you need to do to attract clients and grow your business.
But then you have the mindset work, understanding and giving yourself permission to do this marketing journey, your way, following your heart and keeping everything as authentic as possible and getting support to make sure on days when you’re discouraged, that you don’t give up because it is hard. This is hard work. Anyone who tells you that marketing and entrepreneurship is easy, is lying to you. Same with weight loss, so keep the mindset going.
Thirdly, the plateau. Absolutely, there are plateaus in marketing your business, you keep doing something and all of a sudden, it stops working. This is completely normal, just like during a weight loss plateau, you need to change it up. You need to find different ways to market and get your name out there and stay in faith, that everything will work out for you. I hope these tips helped you, either with your weight loss and, or with your marketing and please know I am here for you. You can visit my website anytime at jillceleste.com, read my blog post, set up for a Get-Acquainted call, and learn more about the academy there.
So, until next time, here’s to your marketing and maybe weight loss success. I’m sending you a big hug, big kisses. Talk to you later, bye.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.