Mass shootings, hurricanes, earthquakes – these are the events that try us all.
As entrepreneurs, how do we manage our marketing during national or international tragedies?
I’ll admit: I don’t have the right answers, but I can share with you some tips based on what I do, and what I’ve seen other entrepreneurs do. I hope it helps.
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Hello everyone. This is Jill Celeste from Celestial Marketing Academy and JillCeleste.com, where I teach purpose driven entrepreneurs all they need to know about marketing so they can become the directors of marketing for their business.
Today I’m going to talk to you about a serious topic. It’s about how to handle your marketing when there’s a national or international tragedy going on. At the time of when I’m recording this video, my country is coming off the largest shooting incident ever with the shooting and killing of more than 50 people and injuring more than 500 people in Las Vegas. Right before that, we had hurricanes devastate Puerto Rico, Florida, and Texas, as well as the United States Virgin Islands.
These are serious times for us and we still have to run a business during these times, so how do we do it? How do we do this while maintaining the sacredness of this time and giving the space that people need to process what’s happening?
I don’t have the answer. Really, there’s no formula for us to follow. The instinctive thing for us to do as light workers and purpose driven entrepreneurs is to follow our hearts and our guts during this time. However, I do want to share with you some things that I’ve seen other entrepreneurs do, as well as some tactics that I do during national tragedies with my marketing and without marketing to make sure that this time is considered holy and sacred for us.
One of the things you may want to consider during a national or international tragedy is to turn off your Facebook ads and, really, any kind of advertising if you can. Now, again, this is optional. This really depends on your business, it depends on the tragedy, it depends on your reaction to the tragedy, but if it feels like you shouldn’t be advertising the day of the tragedy or maybe the day after, then give yourself permission to turn off those ads.
The same goes with your auto social media posts, your auto tweets, your auto Facebook posts. If it feels out of integrity for you to be promoting your blog posts or promoting your programs during a time when your country or, indeed, the world is mourning and in shock, then give yourself permission to turn those off.
Instead, use your social media for other reasons if it speaks to you. It may be a time, depending on what you do, to inspire your tribe or to use your platform as a source of change. A lot of times, very well known entrepreneurs will use their platforms to say this or say that and say we need to pay attention to global warming, we need to pay attention to gun control, we need to pay attention to mental health services. Whatever the case may be. They use those platforms because of the tribe that they’ve assembled to express their opinion and to motivate their tribe to do something. If that feels right for you, do the same. Even if you have a small tribe, you’re still making an impact.
You can also use social media to share information. For example, where to make donations to, where to give blood. Again, depending on the tragedy, you could use your channel as a way to get good information out so that other people can pitch in and help.
Another thing to consider is what’s going on with your email programs. Are you sending out an email that maybe you could hold onto for a day? Or perhaps you need to change the context of that email quickly so that it’s somewhat in line with the times. Again, that’s up to you but if it feels like you shouldn’t be emailing your tribe when there’s all this news going on, then give yourself permission to turn that email off or pause it at least and then send it out during a time
Finally, the last thing I want to remind you to do is to stay in faith. Be there for your tribe, allow people to vent, allow people to express their opinion, be a beacon for your tribe during these times because you never know the impact you’re having on people. You’re maybe even a sense of normalcy in a world or in their world. I don’t think it’s a time to disappear. I think it’s a time to appear in a larger way, whatever that looks like for you.
Again, these are just things that I’ve seen other entrepreneurs or these are tactics I’ve employed myself. It is a completely personal decision how you want to handle your marketing during a time of national or international tragedy. As I mentioned at the beginning of this video, follow your heart. Your heart knows what to do. Please know that I am rooting for you and if you ever need anything, just let me know.
Again, my website is JillCeleste.com and I’m here to help you navigate these waters during good times and bad. With that, I send you lots of love. Have a great day.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, two guinea pigs and a basset hound named Emma.