Marketing Your Expertise Through Book Reviews

Marketing Your Expertise Through Book ReviewsDo you read books to help you learn more about your niche or industry?

If you do, you can take advantage of your love of reading and implement a powerful content marketing strategy through book reviews.

Book reviews are an effective way to show your expertise, build relationships with your ideal clients and influencers, and extend your brand to an even greater audience.

How to write a book review

Your book review doesn’t need to resemble one from The New York Times. You can keep your book review to blog post length (500 words or so). To help you get started, here’s a formula you can follow:

  • Introduction

In your introductory paragraph, state the book title and author, and why you wanted to read this book.

  • Summary

Take a paragraph or two to summarize the book. You want the reader to get an overview about what the book is about, so keep it high level.

  • Thoughts

Every book review should have another paragraph or two that captures your thoughts about the book. What did you like about the book? What did you learn? What are the book’s areas of strength?

If you have negative feedback about the book, make sure you talk about it without personally attacking the author.

  • Recommendation

In your closing paragraph, mention who you would recommend the book to. Is it perfect for people who are new to your industry? It is better suited for more experienced professionals?

Where to post your book review

Now that you have your book review written, you can post it in several places. First, consider adding your book review to your own blog. That way, you are in control of the content and distribution of your review.

You could also consider adding your review to book cataloging sites, such as Goodreads and LibraryThing. These sites are full of book lovers who rely on reviews to make reading decisions. Also, the reviews are indexed by Google, which will help you get your review in front of more people. If you copy/paste your review from your blog to Goodreads or LibraryThing, make sure to add a disclaimer (for example: This book review was originally posted on my personal blog, www.xxx.com.)

Finally, you can consider writing a book review for Amazon. Amazon is one of the largest book sellers in the world, which means your book review could be seen potentially by thousands of Amazon shoppers. Make sure to follow Amazon’s review guidelines before posting your review.  Also, Amazon recognizes customers who frequently review their products (including books), so if you’re an avid reader, you may want to consider posting your reviews frequently to Amazon.

If you read books for your business, you are half way to creating exciting and different content that will showcase your expertise. Writing book reviews does not have to be a college project, especially if you follow a formula for your reviews. Post your review in places where others can read it. And you never know, you may catch the eye of the author, which could extend your reach and credibility even more!

Photo courtesy of Roland Legrand

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