I love using social media to market my business, but if there’s one thing I have learned over the years, it is this:
Less is more on social media.
What do I mean by that?
As entrepreneurs, we often feel that if we are on many social media networks, our business will be more profitable.
That’s not often the case. Why? Because if you are spreading yourself too thin among multiple social media networks, you are also spreading your time and focus.
Think of it this way: Is it better to give one thing 100 percent of your attention, or is it better to give five things 20 percent of your attention?
Check out this marketing strategy to learn more about mastering one social media platform, including tips on which social media site you should be using.
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Hi everyone. This is Jill Celeste from the Celestial Marketing Academy and jillceleste.com where I teach entrepreneurs all they need to know about marketing so that they become the directors of marketing for their business.
Today I want to talk to you about becoming the master of only one social media platform. This is especially important if you feel overwhelmed with your time or overwhelmed by social media in general. I mean, let’s face it social media is a bit of a moving target. There are new rules. There are new engagement strategies all the time depending on the network that you are on. What happens often when we become entrepreneurs is we go out and we rightfully so reserve all of our names in the social media. We think, “Oh, we need a Twitter. I need a Facebook. I need a Google+. I need a LinkedIn. I need a Pinterest, blah, blah, blah.”
But there’s no rule that says you have to use all of these social media networks. In fact, I believe that if you master one social media network, you will have more traction in your business. I have a saying I always say during my webinars and during my teaching which says it’s better to be the master of one social media network than a mediocre user of three.
So what does that mean? That means you’re being very intentional with your time. You’re mastering, you’re learning, you’re deep-diving into how to use that social media network so that it isn’t wasting your time and you’re getting an ROI. You might be thinking, “Okay, Jill. I like this strategy so how do I pick the social media network to be on?”
Well, here’s what you need to do. First you need to know who your ideal client is including the demographics of your ideal client. That means things such as gender, sex, income, age, location, that kind of thing. Then you want to find where your ideal clients are hanging out on social media. Which social media sites are they frequenting the most and that’s the site you want to use.
A quick Google search by demographics will help you with this so you can Google demographics for Facebook, demographics for Twitter, demographics for LinkedIn, and you will find information about which social media platform is frequented by certain demographics and that’ll make your choice so much easier.
Go in and master it. Learn everything you can about that one social media network and really get good at it. If you get really good at it and you have time and/or the inclination you could add another social media network later. But for now stick with one.
So your assignment for this week is to find out which social media account is frequented by your ideal client and do an audit of your current social media assets. Where do you see the traction? Where are you not seeing the traction? And give yourself permission to close social media accounts that you are no longer using.
I hope these tips help you with your social media marketing and marketing in general, and if you need additional information come on over to my website at jillceleste.com. Here’s to your marketing success. Sending you big hugs. Have a great day.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.