I’m opening my kimono -figuratively speaking – in this week’s marketing strategy because I know some of you need to hear this message. I am being transparent and honest about my recent lull in sales, and sharing with you what I am doing about it.
I hope you’ll read this message with love in your heart – and no judgement. I welcome your comments and notes of encouragement. I hope you’re inspired by what I say.
Please remember: You are never alone. I am never alone. We’re on this entrepreneurial journey together. Rough patches and all. ♥
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I am coming from a place of total vulnerability right now. Lately, no one is buying. I’m pouring my heart and soul into everything I am doing – and getting tons of compliments and praise from my tribe- but it’s not equaling sales.
This brings up so many emotions – anger, disappointment, discouragement, and doubt. And when these negative emotions grip my heart, I have a hard time and want to quit my business.
I actually looked for jobs yesterday. It lasted about five minutes. I know I am unemployable.
I also know that I am here on this earth with a purpose:
- To teach marketing to people who want to market from their hearts.
- To break down these seemingly complex marketing strategies, terms and ideas into concepts that are less scary and more actionable.
- To be the entrepreneurial cheerleader for the purpose-driven entrepreneur who wants to change the world with me.
I can’t do this employed by someone else; I need to be an entrepreneur.
And I need to get past the ugly emotions, put on my Director of Marketing hat, and figure out where the disconnect is.
After a good evening meditation and some sleep, I woke up today with some ideas. Here’s my game plan:
#1: Survey my current clients and students to see if the program they’re in is meeting their expectations. Perhaps it needs a tweak. Perhaps it’s not as good as I think it is. I can’t make changes without information, and that’s why I am asking.
#2: Look at my most recent program that I marketed (the 21-Day Marketing Challenge) and determine what worked – and didn’t work – with my marketing, and what changes I can make when I market it again in October.
#3: Take a hard look at the Celestial Marketing Academy. Should I break up the modules into tracks? Should I add another track? Should I add more bonuses?
#4: Think about a new offering. Most of my programs are for entrepreneurs with little to no marketing experience. But what about the other members of my tribe who’ve been around the marketing block a time or two? How can I assist them?
Why am I sharing this?
I know I run the risk of sharing a blog post like this because some people will read it and think:
Why would I hire a marketing coach that no one is buying from?
It’s a fair question, and here’s my answer:
- I can market the hell out of your business, but like other entrepreneurs, it’s harder to market my own. That’s why I have a business coach and a mastermind of fantastic entrepreneurs at my disposal. I need support. I need sounding boards. I need a community who will lift me, even on my darkest days.
- And, it’s a temporary drought. My business isn’t failing – it’s just a speed bump on my journey.
And something else I know (from deep down in my heart): My ideal clients – those beautiful Lightworkers and purpose-driven entrepreneurs – will read this blog post and do the following:
- Send me positive and healing energies, thoughts and prayers
- See me as the human being that I am
- Appreciate that I am learning too, and that whatever I learn will make me a better marketing coach
- Learn from my struggles and apply those lessons to their businesses
Honestly, it’s worth the risk because I know how my ideal clients will react.
More importantly, though, I want you to hear from a successful entrepreneur that sometimes, there are rough patches.
I know many of you struggle with the “no one is buying” times in their businesses, and I hope the action steps I’ve outlined in this blog post will help you. “No one is buying” doesn’t mean you are a failure. It signifies a time for introspection and asking for help. It’s a message from the Universe that something isn’t synched up, and you just have to look and fix it. And fix it, you can.
As you believe in me, I believe in you. Here’s to our future success.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.