Do you love online marketing but not sure exactly how to do it effectively?
Do you often feel like you’re spinning your wheels online?
If yes, check out this week’s marketing strategy! I created an A-Z guide to help you understand how to maximize online marketing to make yourself more visible to your ideal clients.
That means there are 26 ideas in here – something for everyone!
I implement a lot of these practices on my Facebook Page. Please consider coming over and liking my page to see these tactics in action!
Automate Social Media Tasks
Some elements of social media can be automated, and when done properly, can be a real timesaver. Some of my favorite automation tools are Hootsuite, Recurpost and the native Facebook Page scheduler.
Build A Tribe
When you surround yourself with a tribe of supporters, your brand will grow exponentially. Ask yourself: How can I help my tribe today? Answering this question every day will attract your ideal clients to you – and your tribe.
Create A Lead Magnet
A lead magnet is a gift you give someone in exchange for their email address. If you want to grow your brand through online marketing, you can’t ignore email marketing – and lead magnets are how you’ll grow your list. Create an irresistible, must-have lead magnet that solves your ideal client’s pain point.
Don’t Post and Run
While it’s okay to automate some social media posts, do not just “post and run.” Interact with people who like or comment on your posts. Have conversations and build relationships.
With the constant changes to social media platforms, you will have to experiment to see what types of posts resonate with your audience. Experiment also with the time of day, frequency and post copy.
Fish Where The Fish Are
Do you know which social media platform are most frequently used by your audience? This is an essential part of your online marketing strategy. Don’t cast your line in a social media platform that does not contain your ideal clients, or else you will be wasting your time.
Generously Share Your Expertise
Generosity goes a long way with attracting your ideal clients. Be generous with your knowledge. Answer questions on Quora. Write a “how to” blog post that answers your audience’s biggest questions. Share, share and share some more.
The best way to build your online authority is to have conversations with people online. Find a Facebook Group, Google Plus Community or LinkedIn group that matches your interests, and start conversing with the group members.
Include Images On Your Blog Posts
With the popularity of Pinterest and Instagram, you can expand the reach of your blog posts by including compelling images. Your image should show a close-up shot of your object and include copy about what your article is about. Don’t forget to watermark your image with your web address.
Just Be Yourself
Online marketing and authenticity go hand in hand. Just be yourself. You are more interesting that you give yourself credit for.
Know Your Ideal Client
What are your ideal clients’ pain points? What keeps them up all night? How can you help them solve their problems? When you know the answers to these questions, consistently share this information online.
Link People Together
Be the person who bridges people together. It’s one of the best ways to network online (and in person!). If someone needs a web designer, and you know a great web designer, make the introduction. Both parties will appreciate you thinking of them.
Mom, Manager or Minister Rule
Simply put: If you don’t want your mom, manager or minister to read what you post on social media, then don’t post it. Period.
Want to grow your brand even more? Learn how to network effectively online. Think of social media sites as networking parties. Be the person others want to meet. Ask questions and make a good impression every time.
Optimize Your Profiles
Make a list of keywords for your industry. Do those keywords appear in all of your social media profiles? If not, make the necessary adjustments.
Nothing says you “mean business” than a professional photo. This is not the time to use that photo with your college boyfriend cropped out!
Quality Over Quantity
Many people stress over numbers: the number of Facebook fans, the number of social media posts, the number of comments and likes. Yes, numbers are important, but it’s better to focus on quality. When you have quality, you will attract the right number of people to you.
Run Facebook Ads
With Facebook’s algorithm, you need to consider a Facebook Ad strategy. Using Facebook Ads will help you find your ideal clients. You don’t have to spend a lot of money – even $5 a day will help you attract your ideal clients. If you need help with Facebook Ads, hire an expert.
Social Media Strategy
One of the biggest mistakes people make with social media marketing is not having a strategy. A good social media strategy helps you determine where to post, what to post and how to post. It’s your roadmap, so be sure to create one.
People buy from those they trust. People hire those they can trust. How can you build trust in your online communications? Always be transparent, say you are sorry if you make a mistake and show your human side.
Use One Social Media Site
I have a saying: It’s better to be a master of one social media platform than a mediocre using of three. Pick one social media platform to begin your marketing. Master it. Then move on to the next one. This will help with overwhelm!
Writing content is great, but you will create deeper relationships if people can see your face and hear your voice. Use your smartphone to create high-quality videos, and then insert it into a blog post and share with your social networks.
Write blog posts and articles
The more you write, the more you are sharing your expertise, which helps people trust you. Write a weekly blog post. Write a blog post for someone else’s blog. Even consider writing for a third-party site. These are all ways to build the know-like-trust factor – and make you more visibile.
Exclaim Your Successes
Don’t be shy about sharing your successes with people on social media. If you have a wonderful tribe of supporters, they will rejoice in your success too. It’s okay to brag, as long as you do it with the right intention.
You Are Your Brand
Every blog post you write, every photo you share on social media, every video you upload – it’s all an extension of your brand. Make sure you only post items that will enhance your brand and show your authenticity.
Zero In On Influencers
Other people will be experts in your niche too, and that’s okay. Benchmark their successes so you can learn from them. And don’t be afraid to reach out and say hello. More than likely, they’ll be flattered by your admiration and want to help you.
Online marketing is certainly more than 26 tasks. However, if you implement each one from this A-Z guide, you will be well on your way to attracting your ideal clients through online marketing. Work on your online marketing every day, and you will reap the benefits from your hard work.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, two guinea pigs and a basset hound named Emma.