An important part of creating an online personal branding strategy is often the part most skipped – the process of discovering what to brand yourself as. Many entrepreneurs and professionals are eager to get to the “how to” part of personal branding, but it’s equally important to know what you’ll be branding yourself as. Otherwise, how will you know what you’re branding?
Think of this way: You wouldn’t want to sell a car without revealing the car brand, right? Of course not. Knowing the car brand, whether it’s a Ford or BMW, is part of the marketing message. And you shouldn’t brand yourself online without discovering what is at the core of your personal brand. (Click here to tweet this.)
Many of you may be thinking: I already know how I want to brand myself! That’s wonderful! However, I challenge you to put aside your initial thoughts and think about your personal branding in different terms. Furthermore, if you’re not sure what to brand yourself as, these questions will help you isolate the core of your personal brand.
5 Questions To Ask Yourself To Discover How To Personally Brand Yourself
- What is my passion?
- What are my skill sets?
- What do others see me as an expert in?
- What do I want to get paid to do (though I would do it for free)?
- How do I want to help others?
Don’t just rattle off the answers in your head. This is an exercise in self-discovery, and it deserves reflection and thought. Truth be told, rushing through this step will only hurt you in the end because you’ll run the risk of branding yourself incorrectly.
Instead, copy and paste these questions into a Word document, or write them down on a sheet of paper. Then answer each question fully. Remember, it’s not a college term paper: Don’t worry about spelling and grammar. Write down the first responses that pop into your head. It’s all about brainstorming and going with your instincts.
Finding The Core Of Your Online Personal Branding Strategy
After you’ve answered each question, analyze your answers. What you’ve written down is the very essence, the true core, of your personal branding. If you’ve answered each question honestly and completely, your responses to these five questions make up the answer to the biggest personal branding question of all: What do I want to brand myself as?
You see why this step is so important? You have to know your personal brand in your heart – only then can you convince people what your personal brand is.
Now, in the same Word document or on the same piece of paper, spell out your personal brand. Make sure to reference your answers to the five questions. It may go something like this:
“I am passionate about helping people succeed with personal branding, and my skill sets in social media, content marketing and training can help entrepreneurs and professionals achieve this success. I love helping entrepreneurs and professionals be the best they can be through online personal branding.”
That’s the core of my online personal branding strategy. Now, tell me, what’s yours? Let me know in the comments below. I would love to hear from you.
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