One of the first steps to creating a marketing and personal branding strategy is to pinpoint your ideal client. When you know who your ideal client is, you can then write compelling marketing messages geared just for your target audience. Additionally, it helps you identify where to market because you can decide which marketing channels are frequented by your ideal clients.
When you pinpoint your ideal client, it’s like when the first domino falls. It influences how everything else should move in your marketing strategy. That’s why it is so important to take time to hone in on who your ideal client is.
Questions To Ask To Find Your Ideal Client
Here are some questions you can answer about your ideal client:
- Is your ideal client male or female (or both)?
- What is the age range of your ideal client?
- Where does your ideal client live?
- What are common interests with your ideal client?
- What is your ideal client’s #1 problem?
- What keeps your ideal client up at night?
Create An Ideal Client Profile
Once you understand the demographics and pain points of your ideal client, the next step is to write an Ideal Client Profile. In other words, you are creating a persona that is the perfect representation of your client.
Start by naming your ideal client. As hokey as it sounds, naming your persona helps others identify with it (because it seems like a real person who is just like her). Then, describe who your ideal client is and what her biggest problems are. Finally, isolate what your ideal client needs to do to solve her problems.
It may take you several revisions to finalize your Ideal Client Profile – but do not give up! Your Ideal Client Profile can be used on your website, signature talk, elevator speech and much more. And, as mentioned already, it helps you write resonating marketing messages that will pull clients to you.
If you need examples of Ideal Client Profiles, check these out:
- My ideal client profile
- Client Attraction Business School Growth Track
- She’s Got Clients Build Your Foundation
Remember, the idea behind writing an ideal client profile is to get your perspective client to resonate with what she is reading – so that she says “This is me!” Take time to interview your ideal clients and prospects to learn the exact language they are using to describe themselves. This will help you write an Ideal Client Profile that will make people want to work with you.
Pinpointing your ideal client is a crucial step in your marketing and personal branding strategy. Don’t skip this step because it influences the rest of your strategy. Take time to get to know your ideal client intimately. Be patient with the process, and you’ll be surprised how your ideal clients will be seeking you out for the help they need.
Photo courtesy of Mike and Annabel Beales
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