In this video, you will learn the following:
- How you to determine your creative strengths and weaknesses
- How to incorporate your creative strengths into your marketing
- Why your ideal clients will love your creativity – even if your business is not in the creative arts
I mention the following resource in this video:
- That First Client (my Top 25 Amazon Bestselling Book): www.ThatFirstClient.com
- The Artist’s Way by Julia Cameron
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!
Marketing is part art, part science. The “art” component is all about the creative side to marketing – whether it’s writing copy for a Facebook ad, or designing a graphic to share on Instagram.
Many purpose-driven entrepreneurs have a creative streak in them, which begs the question: How can you use your creativity in your marketing?
Creative people need to create, but you may not have a “creative” business (such as a copywriting business or an art gallery). Instead, you may be a financial coach with a gift for writing. You may be a massage therapist who can paint gorgeous scenes. Or you may be an astrologer who knows how to sing.
So, why not use your creative skills in your marketing?
Even if you do not have a “creative business,’ you can still use your creative skills in your marketing. Not only will you have a creative outlet for your gifts, you will add tremendous authenticity to your marketing because you will be creating from your heart.
What are your creative strengths?
You may know you’re a good singer or a gifted writer – or you may need to explore your creative strengths. Either way, take a moment to complete this easy exercise:
List five things you are creatively good at. Then list five things you are not creatively good at. Here’s how I would fill out this list:
I am good at:
- Being on video
- Creating courses
- Creating graphics on Canva.com
- Making PowerPoint presentations
I am not good at:
- Editing videos or photos
- Writing poems
- Creating anything related to music (writing songs, playing an instrument, singing)
Once you have your two lists completed, give yourself permission to avoid using the creative weaknesses listed in your “not good at” list in your marketing. I am not saying to ignore those skills in your everyday life. As a student of Julia Cameron’s book, The Artist’s Way, I know there are benefits to working in your creative weaknesses.
What I am saying is to not use your creative weaknesses in your marketing. It will take you longer to create, and you won’t get the results you are looking for (plus, it could be a real mindset killer).
Do, however, focus on your creative strengths, as outlined in your “good at” list.
Ways to incorporate your creative strengths into your marketing
You may be thinking, “sure, I can see how a writer or artist can use their creativity in their marketing, but how do I use my vocal skills or my photography hobby?”
Ahh, that’s where you get to stretch those creative muscles even more!
How about these ideas?
- Start a podcast and record a jingle to use at the beginning of it
- Incorporate your poetry into a blog post
- Make a video where you’re strumming your guitar while you educate about a topic in your industry
- Digitize your original art and use it for social media graphics
- Use your photography skills to take pictures of a customer using your product
When you use your creative strengths, your marketing will be more fun for you and your ideal clients. They’ll be amazed by your creative skills – all while getting to know you (remember, people need to get to know you before they’ll buy from you). And as a creative soul, marketing can give you a great place to stretch those creative muscles.
The idea is to play to your creative strengths – and use them in your marketing. Marketing will become less “icky” in the process because you’ll be sharing a piece of your heart each time you share your creative work. Imagine how awesome you’ll feel not only sharing your creativity, but reaping the benefits of authentic, heart-based marketing that connects you with your tribe. Give yourself permission to use your creative strengths – and you’ll love the results.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.