If you are blogging on a consistent basis, you are strengthening your personal brand with each blog post. However, if you are not promoting your blog post, you are only doing half the job. Each blog post you write should be promoted, and depending on the content, can be promoted multiple times.
Consider the following methods to maximize the reach of each blog post:
#1: Social media channels
Every blog post should be promoted on any social media channels you are active on. This can include your personal social media accounts. For example, every blog post I write is promoted on my personal Facebook and Google Plus profiles.
You may consider promoting your content in social media groups; however, you should proceed with caution. Check the group’s rules about self-promotion before linking to your blog post. Some groups welcome self-promotion while others prohibit it.
Finally, don’t hesitate to promote your blog post multiple times on social media. Chances are your fans or followers missed your previous posts. If you use WordPress, you can download the Revive Old Post plug-in to help you automate blog promotion on Twitter. Create a blog promotion checklist to help you keep track of when you have promoted a blog post in social media.
#2: Cross post on LinkedIn
Did you know you can also publish your blog posts on LinkedIn? When you’re on your LinkedIn homepage, click on the “pencil edit” button to create a post.
You can copy and paste it directly from your blog or Word document. Every time you post, it appears on your LinkedIn profile and shared with your network (including people who are just following your posts). Also, each post you publish on LinkedIn can be shared on social media, plus you can see metrics on views and likes.
#3: Social bookmarking sites
Social bookmarking sites, such as StumbleUpon or Reddit, can help you find new readers for your blog. If you decide to use this strategy, it’s best to be active on the social bookmarking site too. Read articles submitted by other users, vote them up or down, and engage with the community. That way, when you post your articles, you will have a better chance of other users reading your content.
#4: Email marketing
If you publish a regular e-newsletter, consider adding links to the blog posts you have published since your last newsletter. This will “train” your email subscribers to look for new blog posts in each edition.
When you send individual emails, you can promote your last blog post through Wisestamp – a program that helps you create a dynamic email signature. You can set your preferences to include your last blog post in your email signature, as well as links to your social media accounts.
Each blog post you write is a way for you to share your expertise and promote your personal brand. Experiment with the best ways to promote your blog post by following the four suggestions listed. Over time, you will find the right formula for getting your content in front of your ideal clients.
Photo courtesy of Christian Schnettelker
Stuck on what type of original content to produce? Be sure to get my free report, 76 Types of Original Content That Will Skyrocket Your Brand. You’ll never be short on content marketing ideas again! Enter your email address here, and I’ll email the report right over to you (be sure to check your Spam folder if it doesn’t land in your inbox in a few minutes).