I was on Pinterest the other day and clicked through to a blog post about how a blogger tripled traffic to her site. Bloggers, especially ones who do it for a hobby, are extremely resourceful about increasing traffic, so I wanted to read what this woman suggested. One of her tips jumped out at me. I’m paraphrasing, but it goes something like this:
If you want to have more traffic to your blog, you need to blog more.
Pow! That one hit me right between my eyes.
It’s so simple, yet so true, right?
Honestly, this is something I should have discerned on my own (ahem), but sometimes, you need a smart blogger to remind you of one of your core teaching lessons:
→ Put your focus on where you want your marketing to succeed.
Your marketing plan is a garden
Let’s imagine your marketing plan is a garden. You planted six different flowers in your garden. Each flower is beautiful and unique. You water your garden and make sure it gets enough sunlight. You fertilize. You check on your garden every day to make sure it’s growing.
As your flowers grow, one particular flower really grabs your attention. Maybe it’s your favorite color, or maybe you like its shape – whatever the reason, you just love it! You tend to it a little more than the other flowers, and before you know it, this special flower is really blooming, especially compared to the others.
With this special focus, your favorite flower continues to bloom and bloom. It’s such a successful little flower! It makes your whole garden beautiful.
Just like with your special flower, what you focus on in your marketing will bloom. If you focus on blogging more, your blog will bloom. If you focus on Facebook engagement, your engagement rates will bloom. If you focus on getting more speaking gigs, your speaking opportunities will bloom.
Should you focus on just one thing?
You can. I’ve seen many successful entrepreneurs focus on one thing – networking, speaking, webinars, whatever is strategic to them– and do an outstanding job getting their message out into the world. Indeed, their business grew by just focusing on one thing.
But what if you have two things that you want to focus on? Is that okay? Absolutely!
I wouldn’t focus on more than three marketing tactics, though, because it starts to muddy the waters (how can you focus with four or more tactics needing your attention?).
Here’s a gauge to help:
- Focus on one marketing tactic: Super ideal
- Focus on two marketing tactics: Awesome
- Focus on three marketing tactics: Great but be careful
- Focus on four marketing tactics: Yikes, you are spreading yourself too thin.
Where do you want to focus?
Here’s an assignment you can complete to help you find the right marketing tactics to focus on:
- Take a look at your marketing plan (if you don’t have one, then jot down what marketing tactics you’ve implemented over the past three months).
- Sometimes, we naturally focus on a marketing tactics because it interests us. Can you identify any of these areas?
- Then, of all the tactics in your marketing plan, including the ones you may have been naturally focusing on, pick no more than three to intentionally focus on over the next 90 days.
- Once you have them picked out, print out this free printable and write down your three essential, must-focus-on marketing tactics. Keep this list front and center on your desk or workspace, and ask yourself every day: How can I focus on these marketing tactics today?
When you’re focused on one, two or three marketing tactics, your marketing will bloom. Be intentional about where you focus, and you’ll love the marketing results you will receive.
Want to learn more about what you should focus on in your marketing?
In this book, you will learn everything you need to know about attracting your first (or even next) client – in an authentic way – that won’t make you feel icky. You’ll love the assignments and exercises sprinkled through the book (it makes it easier to implement what you’re learning!).
And fellow entrepreneurs love it too! Make sure to check out the reviews, including this one from Lori Hardegree:
That First Client is the resource I would have loved to have had when I first started my business! This easy-to-read book is full of highly actionable advice. It should be considered a must-read for all entrepreneurs who are serious about growing their business. Jill Celeste provides tried and true marketing advice delivered in an easy to implement format that will shortcut your results dramatically. Whether you are just starting out or are already working with clients consistently but you still have open spots on your calendar, I highly recommend pickup up a copy of That First Client today. – Lori Hardegree, Founder, The Visibility Solution
Ready to get That First Client? Head over to www.ThatFirstClient.com to get your copy!