Facebook Groups may help you reach your ideal clients. Plus, they are great ways to engage with your tribe, allowing them to get to know you better.
Another advantage of Facebook groups is that Facebook does not hide group posts from the newsfeed, unless the user has specified otherwise. This means your posts will have a better chance of being seen by your Facebook group member (versus your fans, who may never see your page content).
In this week’s marketing strategy, I outline what you must first do before starting your Facebook group – and that’s determining your objective.
Once you have your objective, you will know exactly what kind of group you want to host – and who to invite to your Facebook group.
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!
With the constant changes to the Facebook newsfeed and the decreasing organic reach of your business page, you may be wondering:
- How to use Facebook to reach your ideal clients (without paying for advertising)
- If starting a Facebook group is the way to reach more of your ideal clients
Personally, I am a fan of Facebook groups for businesses. I am a proponent of tribe building, and a Facebook group could be the perfect hub for your tribe. Most people already use Facebook. And, so far, group posts find their way into news feeds more regularly than posts by Facebook pages.
Before you create your Facebook group, your first assignment is to determine your objective. Here are two sample objectives:
#1: I want my Facebook group to be a “substitute” for my Facebook page
What I mean by “substitute” is this: You still have your Facebook page. However, because of the dwindling organic reach of your page, you want to invite your fans (and future fans) to a Facebook group where you can get to know them (and they get to know you).
If this objective sounds appealing, then I would recommend opening your group to everyone without any criteria.
I would also recommend establishing community rules and make sure everyone knows what they are. This will prevent people from spamming your group or posting promotional links, and deter whatever behavior you don’t want from your members.
You can pin your community rules to the top of the group. Facebook groups also allow you to ask questions to the prospective member. One of the questions could be that the member promises to read the community rules upon entering the group.
#2: I want a sacred space for my tribe
You may not want a “open to everyone” Facebook group, and that’s perfectly okay! Instead, considering having a sacred space for your tribe through your Facebook group.
This is accomplished my establishing criteria. For example, my Celestial Ones Facebook Group is only open to people who have purchased from me, or downloaded/purchased my book, That First Client.
Once you establish your criteria, use the questions feature to ask the member if she meets your criteria.
I would still recommend community rules for your sacred community, by the way. Everyone likes to know the “rules of the road.”
One more thing: It’s completely okay to host more than one Facebook group. If you have the time (because they are time intensive) and you have more than one objective, open the second group.
Please be sure, though, that you spend time in all of your groups. The more time you spend in there, the more ROI you’ll see.
Facebook groups may be the answer you’re looking for if you are considering how to reach your ideal clients through Facebook. Remember to think about your objectives and the amount of time you want to invest in your group. Like with any marketing tactic, be intentional and strategic. If you do, you’ll have great success with your Facebook group.
Hi, I’m Jill Celeste. I teach purpose-driven entrepreneurs (just like you) everything you need to know about marketing so you can become the Director of Marketing for your business.
Because when you put your Director of Marketing hat squarely on your head, marketing is your number one priority (which will result in more clients!).
When I am not teaching about marketing, you’ll find me hanging out with my husband or my teenage boys, or taking a nap with my basset hound, Emma. I also like to play with my two guinea pigs and feed the backyard ducks (much to my neighbor’s chagrin).
Want to learn more about marketing? I invite you to get my book for free – just head over to www.ThatFirstClient.com. And don’t let the title fool you; it will help you get your first – or next – client. I am honored to help you! ♥