Social media. It’s a facet of marketing that most entrepreneurs love and hate. You love it because of its potential – the opportunity to reach so many of your ideal clients – and how accessible it is (you can jump on social media right from your phone, for Pete’s sake!).
But you hate it because it feels like a time suck. And you’re never sure if you’re just spinning your wheels, trying to get social media to work for your marketing.
What’s that quote attributed to Albert Einstein – insanity is doing the same thing over and over again, and expecting different results?
Are you doing the same social media stuff over and over again, expecting something different to happen? Have you stopped and assessed how your social media is really doing? If not, please read this blog post. I have some practical questions you can ask yourself to help get your social media marketing moving in the right direction.
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!
How’s your social media marketing doing? Are you attracting your ideal clients to your social media sites? Are you getting sales and referrals from your social media efforts?
Many entrepreneurs struggle with social media marketing. Sure, they know how to use social media – the process of uploading photos, writing a post and sharing content. However, when it comes to marketing through social media, it can be a real struggle for purpose-driven entrepreneurs.
If you’re not sure how your social media marketing efforts are doing, it’s time to stop and assess. Here are three questions you can ask about your social media marketing (how you answer will help you make tremendous improvements!):
Question #1: Are you focusing too much on how many fans and followers you have?
It’s super easy to get caught in the “quantity” web, but I encourage you to not worry about your fan or follower count.
Effective social media marketing is all about quality, not quantity. I would rather have 50 super-excited loyal Facebook fans, for example, than 50,000 fans who do not care about my services.
Jay Baer has a great quote that I want you to remember: “Focus on how to be social, not on how to do social.” If you focus on being social, you’ll have higher quality social media interactions, which will lead to sales and referrals.
Question #2: Are your fans and followers engaging with you?
Engagement is key in social media. This is when your fans or followers are liking, sharing and commenting on your posts.
The easiest way to determine your engagement is to look at your social media metrics, such as your Facebook Page Insights. Take a few minutes each week and assess the engagement for your posts. Put on your “lab coat” and experiment with the types of posts that work for your social media account. Remember that what works well on one social media site may not work well on another. Each social media network has their own nuisances, so consider diversifying your content if you post to multiple social media networks.
Question #3: Are your building a tribe?
Building a tribe should be your top objective for your social media marketing. Tribe members who are loyal social media fans will always buy from you and refer you to their friends.
Here’s what you need to remember about tribe building through social media:
- It’s all about your tribe. It’s never about you.
- You are there to answer their questions.
- You want to ask them questions too.
- You need to know and understand their pain points – and work hard to help your tribe eliminate them.
- Give, give and give some more.
Before you post anything on social media, ask yourself: Does this information really help my tribe? This will help you determine the best content to share.
When you ask yourself these three questions about your social media marketing, be honest in your answers and then make a plan to improve. Find other leaders to benchmark and get inspired from what they’re doing. And remember, this is not an overnight, magical formula. This type of social media marketing – while effective – is a process. Be patient, and you’ll reap the rewards for your hard work.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.