Want to really connect with your tribe through marketing? Want to utilize one of the most effective digital marketing tactics? Want to get your ideal clients to know, like and trust you?
If yes, then it’s time to start making videos!
Video marketing is not a fad; it’s one of the most effective forms of marketing out there. Take a look at these statistics*:
- Posts with video are given higher weight in Facebook’s algorithm
- 52% of consumers say that watching product videos makes them more confident about purchasing
- More than 1 billion users watch 6 billion hours of video per month on YouTube
- 69% of all consumer Internet traffic will come from videos by 2017
See why making videos is a definite tactic to add to your marketing plan?
Now, let’s bust through the most common excuses I hear from my clients and students about why they aren’t making videos. I bet some of these will resonate with you too.
Excuse #1: I don’t have the right equipment
Many entrepreneurs think they need a fancy video camera, light boxes and wireless microphones to shoot high-quality videos.
Guess what? You can make high-quality videos with your smart phone or tablet!
Every week, I shoot a video for my weekly marketing strategy, and here’s what I use:
- My iPhone 6 Plus (and before that my iPhone 4)
- A $7 tripod I ordered off Amazon
That’s it! The technology on our digital devices is good enough for the types of videos you need to make for your business. Simply put, you do not need fancy equipment.
Excuse #2: No one will watch it
That’s your ego talking. Of course people will watch your videos! You can see from the stats above that videos are watched. Rest assured: If you make videos and upload them to social media, they will get watched.
Make sure to use a video title with keywords, include keywords in your video description and pick appropriate tags, especially when you upload to YouTube (this will help your ideal clients find you).
Excuse #3: I am not a good public speaker
If you are not confident about public speaking, the key is to practice, practice and practice some more. You can practice in front of a mirror, or just shoot the video and erase it if you’re not happy with it.
Having an outline helps as well. Before I record my weekly strategy video, I write the accompanying blog post and then create an outline from it. The outline is taped under my tripod, and I often refer to it as I record.
You can also research TelePrompter apps that you can download to your tablet.
Finally, make peace with the fact that you won’t be perfect. Especially as you start, you may stumble over your words, see a few “ums” and forget to blink. It’s okay! Practice will make perfect (or at least good enough).
Excuse #4: I look like crap on video
Aren’t we our own worst critics?
There are very few entrepreneurs who look like supermodels. And most supermodels benefit from Photoshop and airbrushing anyway.
Let me put it this way: I am 100 pounds overweight, a lifelong acne sufferer, have gray hair and often don’t have my eyebrows shaped and perfect.
If people don’t want to watch my videos or work with me because I am overweight or have a zit on my chin, then fuck them. Obviously, he or she is not my ideal client.
In other words: If I can do it, you can too.
No more excuses about your appearance. Stop worrying about having the “right” video equipment. Practice your way to public speaking confidence. Your tribe needs to hear from you. Just make the damn video, okay?
*Source: Video Marketing Works