What image does “networking” conjure up in your mind? Do you think of a mad exchange of business cards and handshakes? Fake conversations with people who won’t remember you (and you won’t remember them)? A totally exhausting experience that makes you wish you stayed home?
If so, I have excellent news for you: Networking does not have to be this way. In fact, you can make networking an authentic and profitable experience for you.
The key is to remember this: One person, one conversation and one relationship at a time.
I spell it all out in this week’s marketing strategy. I hope you’ll watch!
Marketing is not rocket science, but it can be hard if you don’t have the right marketing mindset. Mindset is everything – and that’s true for how you market your business.
It can be difficult, though, to stay in a good mindset, especially when you are struggling with your marketing. That’s why I created five graphics that you are welcome to save, pin, print, save as your wallpaper – whatever you need to do. They are yours – from my heart to yours.
Have you ever heard experts suggest you market authentically? Or use your authentic voice? Or perhaps show your Authentic Self?
What the hell does all of this even mean?
The word “authenticity” gets thrown around like some kind of marketing buzz word, which always bothered me because being authentic is not a trend that will flitter away in a few months. Furthermore, we (as marketing experts) need to do a better job explaining the connection between marketing and authenticity. I’ll be honest, though: I wasn’t really sure how to explain the connection between authenticity and marketing – at least not in terms that show the brevity of this connection.
Then I read a book by Brene’ Brown.
In her book, The Gifts of Imperfection: Let Go of Who You Think You’re Supposed to Be and Embrace Who You are, Brene’ (yes, we are on a first-name basis) devotes a whole chapter to authenticity. Continue reading →