Tag Archives: benchmark

There Are Enough Clients For Everyone

There are enough clients for everyone by Jill CelesteOne of my clients once said to me: “Someone else bid on this project. Now that I have competition, I probably won’t get this gig.”

Her comment took my breath away for so many reasons:

  • She didn’t have enough confidence in her gifts to believe she’d get this project, no matter who else was bidding on it.
  • She believed that competition is bad – just someone who will take business away from her.
  • She’s coming from a scarcity mindset, meaning she doesn’t believe they are enough clients for everyone.

Isn’t it amazing how we process “competitors” as entrepreneurs?

I want to challenge you to change your mindset about your competitors. Are you ready?

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Improve Your Marketing Through Benchmarking

Have you ever looked at another entrepreneur’s business and/or life and thought: “Wow, I wish I had her success!”

I know I do. It’s a natural reaction, believe me, as long as it comes from a place of learning and love.

Think of this analogy (one taught to me by my business mentor): If you want to move up the ladder, you have to look up and see who’s already there – and learn from them.

You won’t get up that ladder by looking next to you, or below you.

So, look up the ladder and find entrepreneurs you can learn from. The process is called benchmarking.

https://youtu.be/If11q2q56PA&rel=0

Learning to benchmark others

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