The hub of your online marketing strategy should be your website – one that showcases your expertise, experience and personality. Don’t let the idea of creating a website intimidate you. There are many easy, turnkey ways to create a website using blogging software, such as WordPress or Blogger.
Once you secure your software, here are eight essential elements you need to include on your website.
#1: About Me page
The “About Me” section is the place to tell your story: how you became interested in your field, how you have evolved into an industry expert in your niche and what level of experience you have. Include a professional photo, and write in the first person, channeling your inner storyteller. Show your personality, too, so people get to know the “real you.” Continue reading →
Do you read books to help you learn more about your niche or industry?
If you do, you can take advantage of your love of reading and implement a powerful content marketing strategy through book reviews.
Book reviews are an effective way to show your expertise, build relationships with your ideal clients and influencers, and extend your brand to an even greater audience.
How to write a book review
Your book review doesn’t need to resemble one from The New York Times. You can keep your book review to blog post length (500 words or so). To help you get started, here’s a formula you can follow:Continue reading →