How can you let your ideal clients know about your expertise? One of the most effective ways to share your expertise is to write blog posts on a consistent basis.
But writing blog posts is only half the job. It’s essential that you share your content with your ideal clients through many different channels. That’s where a blog promotion strategy comes in.
A blog promotion strategy is a plan on how you’ll promote your blog posts. For many entrepreneurs, this can be accomplished by creating a blog promotion checklist. This checklist is a streamlined and efficient way to help you keep track of when and where you have promoted your blog posts.
So, what online channels should you add to your blog promotion strategy?
Truthfully, the sky’s the limit on where you can promote your blog posts. To get your creative juices flowing, check out the five ideas in this week’s marketing strategy:Continue reading →
I used to have a love-hate relationship with blogging. While I mostly love it, there were times when I was frustrated because no one was reading my posts. I felt like I was having a conversation with someone across the table, but he was too busy looking at other things. Have you ever felt this way about your blogging efforts?
Don’t let this frustration get the best of you! It’s time to reassess your blogging strategy so you can get more readers (especially more of your ideal clients!).
When I refocused my strategy, I got big results! In this week’s marketing strategy, I detail four ways you can shift your blogging strategies to attract more of your ideal clients to your blog.
If you have been blogging for a while, you probably have accumulated dozens of blog posts in your archives. While this is great for marketing and search engine optimization (SEO), there is no rule that says you can’t reuse these older blog posts.
Don’t spin the proverbial content marketing wheel by feeling that you must always create brand new content.
Think about how you can recycle and repurpose your existing blog posts by following any of these 5 tips:
Blogging is one of the most popular forms of content marketing because it allows you to showcase your expertise, but it can be demanding to keep up with a blog, especially with your busy schedule as an entrepreneur.
Are you feeling overwhelmed by the demands of blogging? It doesn’t have to be such a challenge for you, especially with the right planning.
Here are six tips that you can follow to make blogging a less arduous task:
#1: Brainstorm a list of blog topics
Sit in a quiet space with a sheet of paper (or your computer) and write down 50 potential blog post ideas. Remember, it’s a brainstorm, so there are no bad ideas! Write down the first topics that come to your head. Once you reach 50 ideas, go back and edit your list. Now you won’t have a shortage of blog post ideas. Continue reading →