Maintaining a blog is a great way to showcase your expertise with your ideal clients. However, for many purpose-driven entrepreneurs, keeping up with a blog can be arduous. How can you find a never-ending well of blog post topics to write about?
Rest assured: You can! And it doesn’t have to be arduous or taxing. With some planning, you won’t have the worry about “what am I going to write about this week?”
I have been writing a blog every week for the past four years, and I have never run out of topics. How? In this week’s marketing strategy, I will share with you some “tricks of the trade” to keep your blog topic list always filled.
What does it take to be a successful entrepreneur?
The recipe has many vital ingredients, but not one ingredient is more vital than being visible in the marketplace. Visibility means people see and hear you. The more people see and hear you, the more opportunities, clients and income you will have.
If you are feeling “the pinch” in your business, it’s time to increase your visibility. And, if you never want feel “the pinch” in your business again, you must work on increasing your visibility all the time.
So, how does one increase her visibility? I’ve outlined four effective visibility tactics in this week’s marketing strategy.
Remember, it’s not a “one-and-done” strategy. You must implement these tactics consistently to get the visibility you need for success.
Every month, I host a webinar to share my expertise with my tribe. I love hosting webinars because it allows me grow my list, connect with my community, teach marketing and, sometimes, share new products and services to my audience.
If you want to add webinars to your marketing mix, it’s important to think about how you’ll attract registrants to your webinars. There’s nothing more discouraging than hosting a webinar to only a few people.
Check out these seven promotion tips – and consider implementing them all (at least once) to spread the message about your webinars.Continue reading →
How can you let your ideal clients know about your expertise? One of the most effective ways to share your expertise is to write blog posts on a consistent basis.
But writing blog posts is only half the job. It’s essential that you share your content with your ideal clients through many different channels. That’s where a blog promotion strategy comes in.
A blog promotion strategy is a plan on how you’ll promote your blog posts. For many entrepreneurs, this can be accomplished by creating a blog promotion checklist. This checklist is a streamlined and efficient way to help you keep track of when and where you have promoted your blog posts.
So, what online channels should you add to your blog promotion strategy?
Truthfully, the sky’s the limit on where you can promote your blog posts. To get your creative juices flowing, check out the five ideas in this week’s marketing strategy:Continue reading →
I used to have a love-hate relationship with blogging. While I mostly love it, there were times when I was frustrated because no one was reading my posts. I felt like I was having a conversation with someone across the table, but he was too busy looking at other things. Have you ever felt this way about your blogging efforts?
Don’t let this frustration get the best of you! It’s time to reassess your blogging strategy so you can get more readers (especially more of your ideal clients!).
When I refocused my strategy, I got big results! In this week’s marketing strategy, I detail four ways you can shift your blogging strategies to attract more of your ideal clients to your blog.