Tag Archives: brene brown

Book Review: Braving The Wilderness by Brene’ Brown

Book Review: Braving The Wilderness by Brene’ BrownDo you wonder how you belong in today’s world, especially with such polarizing opinions and “my way or the highway” attitudes? If so, be sure to check out Brene’ Brown’s book, Braving The Wilderness.

In this book, Brown teaches us what it means to truly belong, meaning that true belonging starts within us. If we can belong within ourselves, even if it feels like we are alone in the wilderness, we share our most authentic selves (without changing who we really are).

To guide us through the wilderness, Brown shares these four behavioral practices:

  1. People are hard to hate close up. Move in.
  2. Speak truth to bullshit. Be civil.
  3. Hold hands. With strangers.
  4. Strong back. Soft front. Wild heart.

She delves into each practice, offering real-life stories that drive her point home. As always, Brown is a master storyteller, and her anecdotes will move you.

My three takeaways:

#1: We are much more than our political ideologies.

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The Anatomy of Authentic Marketing

Have you ever heard experts suggest you market authentically? Or use your authentic voice? Or perhaps show your Authentic Self?

What the hell does all of this even mean?

The word “authenticity” gets thrown around like some kind of marketing buzz word, which always bothered me because being authentic is not a trend that will flitter away in a few months. Furthermore, we (as marketing experts) need to do a better job explaining the connection between marketing and authenticity. I’ll be honest, though: I wasn’t really sure how to explain the connection between authenticity and marketing – at least not in terms that show the brevity of this connection.

The Anatomy of Authentic Marketing

Then I read a book by Brene’ Brown.

In her book, The Gifts of Imperfection: Let Go of Who You Think You’re Supposed to Be and Embrace Who You are, Brene’ (yes, we are on a first-name basis) devotes a whole chapter to authenticity. Continue reading