Tag Archives: building trust

Your 2015 Facebook Strategy

Have you heard about Facebook’s plans to reduce the visibility of overly promotional posts in news feeds? In November, Facebook announced that its users see too many promotional posts, rather than ads, in their news feeds. So, if you post about your upcoming webinar or new product on your Facebook page, the likelihood that it will be seen (organically) by your fans is low.

As a small business owner and entrepreneur, this news may be disheartening because you rely on Facebook to help promote your business. How can you leverage Facebook now to market your business?

Here are some suggestions on how you can use Facebook in 2015 to grow your business:

Your 2015 Facebook Strategy

The 80-20 Rule

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How To Attract Clients Through Social Media

Have you successfully attracted new customers through your social media efforts? If converting social media fans to paying customers seems like an insurmountable task, then check out these three tips to help improve your social media interactions.

How To Attract Clients Through Social Media

#1: Focus on the quality of your fans, not the quantity

How many times have you seen people post this message on Facebook: “Only 30 more fans until I reach 1,000! Please like my page!” Here’s the problem with this strategy: When you work toward a certain fan or follower count, you are not focusing on getting high-quality fans (the type of fans who will buy from you). Instead of worrying about how many fans or followers you have, focus on how many high-quality fans you have. Continue reading