Are you looking for a powerful marketing tool that will help you attract your ideal clients?
Look no further than this…
Writing your own book!
I share this from experience: Writing my book, That First Client, was one of the best marketing decisions I’ve ever made. It brings me instant credibility, it showcases my expertise, it helps build the know-like-trust factor, and yes, it brings me clients!
And your book can do the same for you!
Check out this week’s video marketing strategy to learn more: Continue reading
Many entrepreneurs do a great job putting up their websites and Facebook pages, but they often forget about creating essential pieces of printed marketing materials.
Printed marketing materials are important because they help spread your message offline, such as when you do guest speaking or attend a networking group. You can also create PDFs of your marketing materials to add to your website and sites such as Slideshare, as well as attach to email messages you send to sales prospects or referral sources. As you can see, there are many uses for printed marketing materials!
So, what marketing materials are essential for you? Here are four “must-have” pieces of marketing material I recommend to every client:
One of the best ways to grow your business is to attend in-person networking meetings.
Networking meetings are not only great ways to find customers, but they also help you build an “unpaid sales force” of people who can refer business to you.
Before you attend your next in-person networking meeting, make sure to be prepared with these four tips. Continue reading
Whether you’re networking at a conference or meeting new people at your child’s football game, having an effective business card is an essential “must-have” for your overall marketing strategy.
You may be wondering, though, what exactly you should put on your business card. The sky’s the limit as far as card design and size, so have fun, be creative and make sure you have the following elements on your business card: