What image does “networking” conjure up in your mind? Do you think of a mad exchange of business cards and handshakes? Fake conversations with people who won’t remember you (and you won’t remember them)? A totally exhausting experience that makes you wish you stayed home?
If so, I have excellent news for you: Networking does not have to be this way. In fact, you can make networking an authentic and profitable experience for you.
The key is to remember this: One person, one conversation and one relationship at a time.
I spell it all out in this week’s marketing strategy. I hope you’ll watch!
Have you ever heard of the expression, “Done is better than perfect”?
When it comes to marketing their businesses, entrepreneurs are often paralyzed by wanting things “just so,” which results in not taking any action at all.
It’s time to stop wanting to be perfect. It’s time to embrace Imperfect Action Marketing.
What is Imperfect Action Marketing?
Imperfect Action Marketing is when you stop reaching for perfection in your marketing, and, instead, embrace a “done is better than perfect” mindset.
Here’s why Imperfect Action Marketing is important:
- You’ll get more accomplished.
- You’ll feel better with faster implementation.
- Only you know if something is imperfect – not your ideal clients.
- You’ll more than likely get more clients because you’re marketing, even if it’s imperfectly.
Do you love to attend conferences? Me too!
Not only do you learn new content, you get to network with like-minded people – some of whom could be your future clients or referral partners.
Before attending your next conference, think about how you can prepare for it from a marketing perspective. A successful conference can boost your visibility and marketing, especially if you accomplish these tasks before the conference:
#1: Identify what you hope to accomplish with the conference