What image does “networking” conjure up in your mind? Do you think of a mad exchange of business cards and handshakes? Fake conversations with people who won’t remember you (and you won’t remember them)? A totally exhausting experience that makes you wish you stayed home?
If so, I have excellent news for you: Networking does not have to be this way. In fact, you can make networking an authentic and profitable experience for you.
The key is to remember this: One person, one conversation and one relationship at a time.
I spell it all out in this week’s marketing strategy. I hope you’ll watch!
Not only do you learn new content, you get to network with like-minded people – some of whom could be your future clients or referral partners.
Before attending your next conference, think about how you can prepare for it from a marketing perspective. A successful conference can boost your visibility and marketing, especially if you accomplish these tasks before the conference:
#1: Identify what you hope to accomplish with the conference