Marketing your business is a continuous process. I like to refer to it as a journey because effective marketing can take your business to new places you’ve never imagined!
One of the constant struggles for entrepreneurs is understanding how to make their marketing even better.
This often becomes a question at the end of the year, when entrepreneurs wonder how to improve their marketing for a more profitable new year. To be honest, though, you shouldn’t be asking this question only in December.
Ideally, assess ways to improve your marketing every quarter. This will help you make the necessary adjustments to your marketing strategy as you need them.
So, how can you make your marketing even better? Here are four areas you can evaluate to see where you can improve your marketing: Continue reading
Marketing is a continuous process. One of the constant struggles for entrepreneurs is how to make their marketing even better. That’s why it’s imperative to re-evaluate your marketing efforts every three months. Only then, can you continue to improve your marketing strategy.
Here are four elements of your marketing strategy that you can re-evaluate to improve your marketing:
#1: Measure the results of your marketing plan
Every entrepreneur needs a marketing plan. No exceptions. Continue reading
A new year is right around the corner, and this is the perfect opportunity to brainstorm and organize your marketing for the next 12 months. With the right planning, you can stay ahead of your marketing needs, which will cause you less stress and help ensure greater marketing success!
Here are the four steps you should follow for planning your marketing:
#1: Evaluate what worked in the past
Hopefully, you have a marketing plan on what worked for you in the past. Even your biggest marketing flops provide valuable lessons that you can implement for the new year. Evaluate what marketing tactics worked by considering how it helped you sell your products or services, and how much it cost to implement these tactics. Which ones got you the biggest bang for the buck? Those are the tactics to consider re-doing in the new year. Continue reading