A marketing campaign is a group of activities you implement to help you promote your business, or a specific product or service. While marketing campaigns are executed by big brands, entrepreneurs can and should implement marketing campaigns too. They are an effective way to sell your offerings and build brand awareness.
To help you get started with a marketing campaign, answer these five questions to create a campaign that will give you the biggest bang for the buck.
#1: What do you hope to accomplish through your marketing campaign?
Think about what you hope to accomplish in the marketplace through your campaign. Do you want to capture market share? Do you want to increase sales in a certain demographic? Are you trying to improve awareness of your product or service?
Be very specific in answering these questions. Your responses will be the overall objectives of your marketing campaign. Continue reading