Every entrepreneur has an ideal client – but so many entrepreneurs have no idea who their ideal client is. And that’s a mistake (a huge mistake, in fact).
Because everything you do in your business is intended for your ideal client. And if you don’t know who your ideal client is, then how do you know if your products are the best for them? Or if your marketing copy is really speaking to them? Or that you’re using the right social media sites to reach them?
You don’t. You are taking a stab in the dark. And stabs in the dark do not make successful businesses.
Stabs in the dark, in fact, lead to failures.
And I don’t want you to fail.
So, now that you know how important knowing who your ideal client is, let’s look at a few ways you can identify yours:
Congratulations, you are open for business and ready to take on new clients!
This is an exciting time for your business. Your business cards are printed, your website is up and you’re posting away on social media. Now, here comes the big question: How can you attract your first client?
In this week’s marketing strategy, I have outlined a four-step process that will help you get that first client in no time. Ready to get started?
Oh no! You have to fire a client. Boo! It’s unfortunately something most entrepreneurs have to do at least once in their journey.
However, it doesn’t have to be a totally miserable experience. In fact, if you emphasize the positive and not take the situation personally, it can teach you a lot about how to run your business even better.
Watch my video strategy and learn tips on how to fire a client with your sanity and integrity intact.
Jill Celeste Video Transcript: When You Have To Fire A Client
Let’s talk today about the unfortunate event when you have to fire a client. It is one of the worst feelings in the world, but as a business owner, know that sometimes this happens, and it’s just part of doing business. There could be a lot of reasons why you have to terminate a relationship with your customer. Maybe they haven’t paid you, maybe they’re not respecting your time, maybe it feels like a bad vibe, maybe they’re not giving you the materials that you need to do your job. Whatever the case may be, you will probably have a very good reason on the rare occasion that you have to fire a client. Continue reading →