It doesn’t matter what you call yourself, or what your business is called, or even how low your prices might be – it all comes down to one thing: What results do your clients obtain by working with you?
Your ideal clients must be assured that you deliver the results they are looking for – or they won’t invest in you.
This is why it’s essential that you figure out how to explain your client’s results in your marketing. And it all starts with understanding your client’s journey.
Your client’s journey
As purpose-driven entrepreneurs, we are blessed to have so many people in our lives who help us be better business owners, Lightworkers and human beings.
Here’s a snapshot of some of the people who influence our business and work:
- Current and past clients
- Future clients
- Email subscribers
- Social media fans and followers
- Referral sources
- Coaches and mentors
- Influencers in our industry
- Business partners
- Mastermind partners
- Networking peers
- Spouses, family members and friends
It’s remarkable when you think about it, right?
Sometimes, a simple “thank you” is enough, but other times, we need to show our gratitude in other ways.
While we all strive to provide fantastic customer service to all of our clients, there may come a time when one of your clients gets angry at you and your company.
It’s a sucky part of doing business. I know when these instances happened to me, I could not help but take it personally.
So what do you do with an angry client? How can you make the situation better for both you and your customer?
Take a look at these suggestions, and think about this: What process can you put in place now to help you when a customer gets angry?
Preparing for the “worst case scenario” will make you feel more in control of the situation (which often leads to “cooler heads” and a more productive outcome):
If you are a coach or an entrepreneur who has private clients, this week’s marketing strategy is for you.
Many coaches and consultants that I have worked with in the past need help determining what tools, systems and processes they need to run a smooth coaching practice.
I have been a marketing coach since 2012, and trust me when I say that I have learned a lot about what it takes to run a coaching practice.
Check out this week’s marketing strategy to learn the eight things you need to run your coaching practice – from sales to testimonials!
Video Transcript – Jill Celeste – What You Need For Your Coaching Practice
You have high-quality testimonials from your clients – now what? The next step is to think of ways to include those testimonials in your marketing. Don’t be shy about sharing your testimonials!
In today’s video strategy, I will share several tips on how to organize your testimonials and how to incorporate them into your marketing.
Jill Celeste Transcript: How To Incorporate Testimonials In Your Marketing
Today, let’s talk about how you can incorporate testimonials into your marketing. Trust me: getting those testimonials is hard work. We want to make sure that you are putting those into your marketing at any opportunity you can get. Don’t be shy about sharing your testimonials. I get that sometimes from my clients, “Oh I don’t want to be too boastful. I don’t want to seem like I’m bragging.” That is a normal reaction, but honestly you have to share your testimonials, and share them far and wide. Continue reading