While a goal for your business or coaching practice is to have a pipeline of sales prospects, sometimes you have to implement some “get clients now” strategies.
Here are four ways to get clients now for your business or coaching practice:
#1: Ask for referrals
Humans are naturally wired to help others, so maximize on this innate quality by asking others for referrals. You will want to reach out to past and current clients, your networking group peers, vendors, colleagues, friends and family. Send an email to each group and specify who your ideal client is so they know the best referral to send you. Also consider emailing your subscribers with a call to action to set up a Get-Acquainted Call with you (or to forward your email to anyone who could use your help). By providing specific information on who you help and how they can reach you, you will get your unpaid sales force working for you. Continue reading →
Do you have a marketing plan? If not, you are not alone. Most clients who hire me as their coach are often without a marketing plan. And this is the most common mistake entrepreneurs make with their marketing.
Your marketing plan is your road map
Why is it important to have a marketing plan? An analogy I love to use is to imagine you are embarking on a road trip to a city you’ve never been to. Would you just jump in the car and start driving? Of course not. Most likely, you would program your GPS, or plan your route on your phone, or consult a road atlas. You would have a plan to help you reach your destination.
That’s exactly what a marketing plan is – your road map for your marketing journey. Just as you wouldn’t get in your car and start driving, you shouldn’t start marketing without a plan. Your marketing plan will help you reach your destination – whether it’s more clients, higher profit or less wasted resources. Continue reading →
Custom images are an effective way to market your business, especially when you share them through social media.
But you may be wondering, how you can leverage custom graphics for your business, especially if you are not a graphic designer. In this blog post, I will share with you the process I follow for creating custom graphics and sharing them on social media. Feel free to use this process yourself, or adapt it for your own needs. Continue reading →