Have you ever heard of the expression: “You are your own worst enemy”?
Sometimes in business, it’s very true.
It’s like we have two voices whispering in our ears. The first one is soft and encouraging, telling us we can do anything we set our minds to. The second one is loud and brash, demanding that we play small and not take any risks.
What do you think my most successful clients have in common?
A great Facebook ad campaign? A fabulous lead magnet? A fabulous webinar presentation?
Nope, nope and nope.
What they all have in common in their willingness to get out of their comfort zones. Let’s learn more in this week’s marketing strategy video.
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Hey everyone, it’s Jill Celeste from the Celestial Marketing Academy and jillceleste.com, where I teach purpose-driven entrepreneurs all they need to know about marketing so they can become the Directors of Marketing for their business.
Today I want to share with you the one thing all of my successful clients have in common. You may be surprised by this. But, when I look over the successful clients that I have taught through the academy or through one-on-one coaching, they really all share one thing in common.
That one thing is that they have gotten out of their comfort zones. See, it has nothing to do with marketing tactics. It has nothing to do with Facebook ads and what your website looks like. It’s about taking risks and getting out of your comfort zone to achieve things that will grow your business.
I know getting out of your comfort zone is hard. I wrangle with this as well, but it’s imperative if you want to grow your business. That’s where the magic happens, right?
Here’s what happens, I think, why we stop, and not try and get out of our comfort zone. A lot of times when we see those motivational posters about comfort zones, you see a gentleman making this huge leap over a cliff or over a boulder, or something quite large. We get in our heads that getting out of our comfort zone means we have to take this huge step. That’s not what it’s really about.
Getting out of your comfort zone should be incremental, meaning you take baby steps out of your comfort zone. Think about what you can do, especially from a marketing perspective, that scares you a little bit. Something that maybe isn’t huge leap over a boulder type of action, but more of a baby step. Maybe it’s going to a new networking meeting, or maybe it’s doing that webinar for the first time. Maybe it’s going on Facebook live every day for 21 days, like I did. What can you do in a baby step fashion that will take you out of your comfort zone.
Here’s what happens. Once you get out of that comfort zone from a baby step, your comfort zone has gotten a little bigger. Then you can take the next little step, and then the next little step. Guess what? That comfort zone is growing, and growing, and growing as you step out of it, and your business is growing at the same time.
Don’t feel like it’s a giant leap, instead, think of baby steps. I want to know what it is that you are afraid of. What is the one action, baby step action, that you could take that will get you out of your comfort zone just a little, but will have a big impact on your business?
That’s your assignment for this week. I look forward to hearing your comments. Of course, if you need anything at all, come on over to my website at jillceleste.com. You can learn more about the Celestial Marketing Academy, my coaching programs, my pricing, and check out my blog for lots of other free tips if you need help with your marketing.
So, until next time, here’s to your marketing success. I wish you lots of luck getting out of your comfort zone. I’ll talk to you soon. Bye-bye.
Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.
Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.
Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.
Jill lives near Tampa, Florida, with her husband, two sons, two guinea pigs and a basset hound named Emma.