The more active you are on social media, the more success you will have with your personal brand. However, you run a slight risk of being exposed to people’s derogatory comments and complaints. Social media gives most people a false bravado, meaning they will say things on social media that they would not say to someone’s face. Sometimes, this translates to someone complaining about your service on your Facebook page, or trolling your blog and leaving inappropriate comments.
You can’t stop it from happening, but you can be prepared in case it does. The best way to prepare is to create your comment guidelines – a collection of scenarios that could happen on your social media accounts and guidelines for how you will respond. Continue reading