Tag Archives: content marketing

How To Repurpose One Blog Post Into 12 Other Pieces of Content

How To Repurpose One Blog Post Into 12 Other Pieces of Content by Jill CelesteDid you know that you can repurpose one blog post into 12 other pieces of content? It’s true! If your blog post is 300-500 words (or longer), you have so many ways to repurpose it.

Repurposing is a major time saver. Do not re-create the wheel with your content marketing!

You may be concerned that your ideal clients will judge you for repurposing your content. Let me put your worries to rest. First, your ideal client won’t care – if she even notices. Second, we all learn in different ways, so repurposing content helps you teach your ideas in various formats.

Ready to learn how to repurpose your blog post? Keep reading and be sure to start implementing with your next blog post.

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I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading

My 2020 Marketing Plan

My 2020 Marketing Plan by Jill CelesteHave you thought about your 2020 marketing plan? Now is the time! Even if you just plan for the first quarter, you’ll appreciate having a road map for your marketing journey.

In this week’s marketing strategy, I will share aspects of my 2020 marketing plan with you. It’s a work in progress, but I think what I’m planning will inspire you.

Before I get into specifics about my marketing plan, let me remind you why it’s important to have one:

  1. Marketing plans are your road maps. Just like you wouldn’t drive to Provo, Utah, without some type of navigation, you don’t want to market your business without a plan to help you reach your destination.
  2. All successful businesses have something in common: their marketing plan. Even the smallest of businesses need one.
  3. Marketing plans are great for helping you stay focused. Got Shiny Object Syndrome? You can steer your attention away from Shiny Objects by saying “this is not in my marketing plan.” (This works wonders!)

I’m excited to share with you what I have (so far) for my 2020 marketing plan. Ready to get inspired? Let’s do this.

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I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading

37 Ways To Increase Your Visibility

37 Ways To Increase Your Visibility by Jill CelesteOne of the most important goals of your marketing is to constantly increase your visibility.

Chances are – if you’ve done everything to promote your business, and you still aren’t attracting clients, then you have a visibility problem.

You have probably heard of the term “sales pipeline,” right? Well, you need to get more people into your sales pipeline to get more customers. And the way you get people into your sales pipeline is through activities that make you visible to people who don’t know about you yet.

The good news? You can improve your visibility in many ways! In fact, I’ve got 37 ideas right here in this blog post.

As you review these 37 ways to increase your visibility, consider which ones put you in front of your ideal clients (in the largest number). Then, narrow that list down to 2-3 tactics you can joyfully implement.

As you become more visible to these new people, make sure you follow up. When you follow up, you’re building valuable relationships that lead to sales and referrals. But first, you must get out there!

Here are 37 ways to increase your visibility: Continue reading

Using Book Reviews For Marketing

Using Book Reviews For Marketing by Jill CelesteHave you considered writing book reviews for marketing?

It’s the perfect marketing tactic if you love to read books that would help your ideal clients!

I just started writing book reviews (again), and not only are they fun to write, my community loves them.

(Check out my book reviews for Braving The Wilderness by Brene’ Brown and Thank & Grow Rich by Pam Grout.)

In this week’s marketing strategy, I will share with you an easy “formula” to writing your book reviews, as well as places to cross post them for maximum exposure.

Ready, fellow book lovers? Let’s get started!

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I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading

How I Create My Weekly Blog Post

How I Create My Weekly Blog Post by Jill CelesteMany clients ask me: Jill, how you create your weekly blog post so consistently?

In this week’s marketing strategy, I will take you behind the scenes of my weekly blog writing and video making process.

I’ve been producing weekly content since 2013, and I’ve fine-tuned the process over the years.

What I know works best are two things: schedules and habits. I’ll talk about both in this blog post.

So, if you’ve ever been curious how I pump out my weekly marketing strategies, here’s your chance to peek behind the curtain. Let’s get to it!

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I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading