You don’t have to be an award-winning copywriter to craft powerful messages for your target audience. However, it does takes practice and some direction on how to channel your inner copywriter.
One of the most effective ways to create compelling marketing copy is to master the “Marketing Pull Question.”
Pull questions are questions you ask in your marketing copy that pull your ideal clients to you. It focuses on your ideal clients’ struggles and problems, and helps them realize that you understand their predicament.
One more thing: When reading your pull questions, the answer that should always pop into your ideal client’s mind is YES.
And with some practice and a good ideal client profile, marketing pull questions are not too difficult to write.