It’s time to roll up our shirt sleeves this week and (re)visit a marketing fundamental: how to determine who your ideal client is.
You are not everyone’s healer. You are only meant to work with people who need your Gifts.
It’s important to
constantly fine tune who you are meant to serve. That way, you’ll create better products/services, more effective marketing messages, and increase your revenue.
All successful entrepreneurs reanalyze their ideal clients because
the more you work with your clients, the better idea of who you should (or shouldn’t be) working with.
That means: You should analyze your ideal clients too. To help you, follow the tips in this week’s blog post.
It’s time to delve into “Ideal Client 101” – let’s get to work!
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!
Not everyone is your ideal client.
In fact, your ideal client has unique characteristics and traits –
things that make her unlike any other customer out there.
Your job, as Director of Marketing for your business, is to
know everything about your ideal client, so you can sharpen your marketing and offerings so they are best suited for your ideal client.
How do you do this?
You accomplish this by having a
thorough understanding of your ideal client’s demographics and psychographics.
That’s the topic for this week’s marketing strategy video!
Congratulations, you are open for business and ready to take on new clients!
This is an exciting time for your business. Your business cards are printed, your website is up and you’re posting away on social media. Now, here comes the big question:
How can you attract your first client?
In this week’s marketing strategy, I have outlined a four-step process that will help you get that first client in no time. Ready to get started?
#1: Know exactly who your ideal client is
This entry was posted in
General Marketing and tagged client, client attraction, demographics, entrepreneur, get clients, ideal client profile, marketing, networking, psychographics, speaking on . November 4, 2015