You have someone interested in your products and services, and she wants to speak to you on the phone to learn more about them.
Gulp. Now what do you do?
Take a big breath. This is an exciting time because you get to speak to your potential client about working with you – and to see if you are a good fit for each other. You are about to embark on an introductory sales call.
Believe it or not, your sales prospect’s “job” isn’t done after she schedules a sales call with you. As soon as the appointment is on your calendars, it’s time for you to send her an email with important details to prepare for your call.
So, let’s check out what you should email your sales prospect before your sales call: