While the words below are mine, I can’t take credit for this idea. It’s something I learned from my business mentor, Fabienne Fredrickson. It’s so bloody brilliant, though, that I had to share it with you. I hope it serves you like it has served me.
The most successful type of marketing, in my opinion, is heart-centered, love-filled marketing.
It may sound counterintuitive – and maybe even revolutionary – but, yes, you want to market with love. You want your ideal clients to read your marketing copy, or watch your videos, or learn from your webinar – and feel the love emanating from you.
In other words, everything you create for your marketing is really a love letter to your ideal client.
Let me show you what I mean. Please watch this 2:42 commercial: Continue reading