Tag Archives: e-newsletter

How To Incorporate Client Testimonials Into Your Marketing

How To Incorporate Client Testimonials Into Your Marketing by Jill CelesteHow can you incorporate client testimonials in your marketing, so that they can do the selling for you?

Let’s face it: You worked hard to get those testimonials. You just don’t want them collecting dust on your Dropbox. It’s time to share those awesome testimonials with the world.

You may be feeling a little nervous about sharing your testimonials because you don’t want to be perceived as too boastful. Please move past this fear (it’s your Ego talking). Your ideal clients need proof that you can help them. And testimonials are the best way to share this proof.

Let’s take a look at how you can incorporate your testimonials into your marketing. Be sure to implement all of these ideas over time. You want your testimonials to be front and center in your marketing – at all times.

(P.S. If you aren’t sure how to ask clients for testimonials, or what constitutes an amazing testimonial, check out last week’s blog post and strategy video. I’ve got you covered!)

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Sending An E-Newsletter To Your Tribe

Sending An E-Newsletter To Your Tribe by Jill Celeste, www.JillCeleste.comSending an e-newsletter to your tribe on a consistent and frequent basis is a must for purpose-driven entrepreneurs, especially if you want to market online.

Here are some reasons why you should send an e-newsletter:

  • E-newsletters give you the opportunity to touch base with your ideal clients in a “non-salesy” way.
  • Your e-newsletter allows you to showcase your expertise, which helps with the know-like-trust factor. (Remember, people only buy from those they trust.)
  • In addition to your expertise, you can show your personality, which also helps with the know-like-trust factor.
  • E-newsletters keep your name “top of mind,” which can help with sales and referrals.

To help you with your e-newsletter strategy, I’ve answered the most frequently-asked questions I get from my tribe about producing their e-newsletters. Let’s get started:

How often should I send my e-newsletter?

I recommend once a week. Again, your job is to keep your name “top of mind,” and when you send an e-newsletter once a week, your ideal client will see your name every seven days. Continue reading