Do you want to build deeper connections with your email list? Then, you should definitely consider sending out an e-newsletter (or sometimes called “ezine”) to your subscribers.
When you consistently send an e-newsletter to your tribe, you are building trust and authority, which will help you attract your ideal clients. (Remember, people buy from those they trust!).
In addition, an e-newsletter helps to “condition” your readers to expect high-quality content from you on a regular basis, and they’ll grow to respect your content, especially over time. It’s a great way to build strong relationships with your subscribers, allowing you to stay on their radar screens.
You may be wondering, though, how you should put together an e-newsletter. Here are some tips to help you plan and publish your e-newsletter:
Blogging is one of the most popular forms of content marketing because it allows you to showcase your expertise, but it can be demanding to keep up with a blog, especially with your busy schedule as an entrepreneur.
Are you feeling overwhelmed by the demands of blogging? It doesn’t have to be such a challenge for you, especially with the right planning.
Here are six tips that you can follow to make blogging a less arduous task:
#1: Brainstorm a list of blog topics
Sit in a quiet space with a sheet of paper (or your computer) and write down 50 potential blog post ideas. Remember, it’s a brainstorm, so there are no bad ideas! Write down the first topics that come to your head. Once you reach 50 ideas, go back and edit your list. Now you won’t have a shortage of blog post ideas. Continue reading →
An effective way to get your future customers to trust you is to share your expertise. Your ideal clients must be assured that you’re knowledgeable about your industry before they feel comfortable buying from you. That’s where content marketing comes in. Content marketing is one of the best ways to share your expertise.
Check out these six tips on how to improve your content marketing so you can improve sales and generate more referrals:
#1: Answer your audience’s questions
You don’t want to produce content marketing for the sake of content marketing. Instead, you want to produce content marketing that positions you as a problem solver – answering your audience’s biggest questions. If you’re not sure what questions your audience has, check out Quora and Yahoo Answers, or ask your followers on social media. You can also use Google Search to find questions related to your industry. Continue reading →
A misconception I often hear from my clients is that you – as solopreneurs – cannot market like the big brands. Yes, big brands have large marketing budgets, but that doesn’t mean you can’t utilize the same marketing tactics.
This is especially the case for content marketing. Content marketing is when you produce original content, such as blog posts or infographics, to share your knowledge without trying to sell to someone. Big brands do content marketing – and so should you.
Here are five tips on how you can use content marketing like the big brands do:Continue reading →