Do you want to build deeper connections with your email list? Then, you should definitely consider sending out an e-newsletter (or sometimes called “ezine”) to your subscribers.
When you consistently send an e-newsletter to your tribe, you are building trust and authority, which will help you attract your ideal clients. (Remember, people buy from those they trust!).
In addition, an e-newsletter helps to “condition” your readers to expect high-quality content from you on a regular basis, and they’ll grow to respect your content, especially over time. It’s a great way to build strong relationships with your subscribers, allowing you to stay on their radar screens.
You may be wondering, though, how you should put together an e-newsletter. Here are some tips to help you plan and publish your e-newsletter:
Every month, I host a webinar to share my expertise with my tribe. I love hosting webinars because it allows me grow my list, connect with my community, teach marketing and, sometimes, share new products and services to my audience.
If you want to add webinars to your marketing mix, it’s important to think about how you’ll attract registrants to your webinars. There’s nothing more discouraging than hosting a webinar to only a few people.
Check out these seven promotion tips – and consider implementing them all (at least once) to spread the message about your webinars.Continue reading →
When I opened my coaching practice in April 2013, one of my first goals was to start building my email list. My first weekly ezine went out to 13 people that May – just 13!
Since that time, I have steadily grown my list to thousands of people by connecting with them through webinars, free offers, events and networking.
As my list was growing, though, I became hesitant to email my subscribers when I had an offer to share. If I hosted a webinar, I might send out one email a few days before. If I had a special offer, I might squeak out two emails to remind people to purchase it.
I was not using my list like I should have been because I didn’t want to tick off my email subscribers with frequent emails.Continue reading →
How can you let your ideal clients know about your expertise? One of the most effective ways to share your expertise is to write blog posts on a consistent basis.
But writing blog posts is only half the job. It’s essential that you share your content with your ideal clients through many different channels. That’s where a blog promotion strategy comes in.
A blog promotion strategy is a plan on how you’ll promote your blog posts. For many entrepreneurs, this can be accomplished by creating a blog promotion checklist. This checklist is a streamlined and efficient way to help you keep track of when and where you have promoted your blog posts.
So, what online channels should you add to your blog promotion strategy?
Truthfully, the sky’s the limit on where you can promote your blog posts. To get your creative juices flowing, check out the five ideas in this week’s marketing strategy:Continue reading →