Tag Archives: engagement

Your 2015 Facebook Strategy

Have you heard about Facebook’s plans to reduce the visibility of overly promotional posts in news feeds? In November, Facebook announced that its users see too many promotional posts, rather than ads, in their news feeds. So, if you post about your upcoming webinar or new product on your Facebook page, the likelihood that it will be seen (organically) by your fans is low.

As a small business owner and entrepreneur, this news may be disheartening because you rely on Facebook to help promote your business. How can you leverage Facebook now to market your business?

Here are some suggestions on how you can use Facebook in 2015 to grow your business:

Your 2015 Facebook Strategy

The 80-20 Rule

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Big Brands Are Doing Content Marketing – And So Should You

Big Brands Are Doing Content Marketing – And So Should YouA misconception I often hear from my clients is that you – as solopreneurs – cannot market like the big brands.  Yes, big brands have large marketing budgets, but that doesn’t mean you can’t utilize the same marketing tactics.

This is especially the case for content marketing. Content marketing is when you produce original content, such as blog posts or infographics, to share your knowledge without trying to sell to someone. Big brands do content marketing – and so should you.

Here are five tips on how you can use content marketing like the big brands do: Continue reading