Coffee dates (sometimes called one-to-ones) may be old-fashioned, but if you are looking for referrals and clients, going on coffee dates is a must do.
Some entrepreneurs shy away from coffee dates because they don’t know how to make it worth their time. Other entrepreneurs are not sure how to ask another business owner to join them for a coffee date.
If coffee dates are out of your comfort zone – or you’re not sure how to proceed – this is the marketing strategy for you.
I will share with you how to ask a potential referral source to join you on a coffee date, what to share on the coffee date, and what to do after the coffee date, so that you end up with referrals, and eventually, clients.
I hear it all the time: “Jill, I don’t have time for marketing.”
My usual response is, “What’s stopping you from marketing?” – but in my head, I am saying, “Hogwash!”
(Sorry, just keeping it real!)
Every entrepreneur has time for marketing. You may have to make the time, but the time exists.
Finding the time and prioritizing your marketing tasks can be challenging when you’re a solopreneur. I am a solopreneur too, and there are days when I feel like a chicken with her head cut off.
I’ve learned some tricks, though, and that’s what I want to share with you in this blog post.
Let’s take a look at why it’s important to market every day, how to pick the tasks to work on, how to get organized, and how to time block for maximum efficiency. Be sure to download the marketing planner PDF too (it will help you so much!). Are you ready?