Tag Archives: entrepreneur

Marketing As An Introvert

Fellow introverts, I see you and I hear you. You read marketing tip after marketing tip – and you wonder: “How am I going to do this?”

A lot of marketing requires entrepreneurs to be visible. This may mean going to networking meetings, or attending conferences, or giving speeches, or even teaching a workshop.

Exhausting to think about, right?

However, growing your business means stepping away from your computer – and outside of your home – from time to time.

Marketing as an introvert. Jill Celeste. www.JillCeleste.com

So, here’s your permission slip (it’s two parts):

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Should You Get A Side Gig?

A frequent question I get from my students goes something like this:

I have an opportunity to work on a project that will bring in some much-needed cash. It doesn’t have to do with my business, but it’s something I don’t mind doing. Should I do it?

Yes, yes, a thousand times YES!

Here’s why: Side gigs are revenue streams, and revenue streams are a good thing!

Should You Get A Side Gig. Jill Celeste, www.JillCeleste.com

I have a side job!

Truth: I have a “side job” where I coach students for my mentor. It’s just a few students a week, but I love it! And I have zero interest right now in cutting it off. Why? Because I love the gig and I love the secured income it brings me.

Here’s what my “side job” allows me to do:

  • Have funds to invest back in my business
  • Provides a financial safety net when I have a tough business month
  • Gives me even more experience as a marketing coach
  • Boosts my confidence because my mentor picked me to coach her students (a tremendous honor)

For example, when my Dad died, I put my business on the back burner for a few months so I could focus on grieving. I still had my side job with my mentor, which enabled me to pay my bills during this time. How fortunate is that?

Oh yes, I love my side gig!

How long should I keep doing this?

If you don’t mind the work, keep that revenue stream going for as long as you can. Here are two things to consider:

  1. If your business is flourishing and you’re losing money by keeping the side job, then it’s time to let it go. In other words, if you could devote those “side job” hours to your business and be more profitable, that’s a good sign to say good-bye.
  2. If you start to hate or resent your side job, it’s time to part ways. If you still need a revenue stream outside of your business, then find a new side job that interests you more.

Does this mean I am a failure?

Absolutely not! There is nothing wrong with staying employed, or picking up freelance projects, or getting a part-time job doing something you love.

This is not failure – this is smart! Remember, revenue streams are a good thing!

Imagine what you could do with this money? Perhaps right now you can’t afford a VA, or you can’t afford to run Facebook ads, or you can’t afford to attend a conference. With a revenue stream from a side gig, you can.

Give yourself permission to say yes to interesting side jobs, gigs, projects and part-time work. Jill Celeste, www.JillCeleste.com

Give yourself permission to say yes to interesting side jobs, gigs, projects and part-time work. These revenue streams can alleviate a lot of stress from your entrepreneurial life. Depending on your financial situation, you can take these earning and invest them into your company, helping it to grow. And the peace of mind you get from having a secure revenue stream is priceless.

 


Jill Celeste - Marketing CoachABOUT JILL

Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.

Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.

Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.

Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.

For more information about Jill’s programs, please visit www.jillceleste.com. To get a free copy of Jill’s Amazon Bestselling book, That First Client, please go to www.ThatFirstClient.com.

That First Client by Jill Celeste

5 Ways To Go Bigger With Your Marketing

Marketing your business and expertise isn’t about doing the same things all the time. Yes, you want to turn up the volume on what’s working for your business, but you also need to stretch out of your comfort zone. You want to go bigger with your marketing to help extend your reach and reputation.

So, how do you do that? Check out this marketing strategy where I outline five ways you can go bigger with your marketing.

5 Ways to go Bigger With Your Marketing. Jill Celeste. www.JillCeleste.com

#1: Write a book

Nothing says “I am an expert” like authoring a book about your niche. And with the popularity of ebooks, you can self-publish an ebook to reach a bigger audience without waiting for a nearly-impossible-to-get book deal. Make sure, though, that you invest in a good editor for your ebook. Typos, misspelled words and incorrect grammar are real turn-offs and will hurt your credibility as an expert.

#2: Teach a class

Between online classes and face-to-face instruction, teaching a class is another great way to go bold with your marketing. You can create an online course, or teach in-person workshops where you charge a fee for a half-day or daylong class. Also, check out local colleges and universities to explore opportunities for adjunct professor positions.

#3: Find paying speaking opportunities

The keynote speakers you see at conferences aren’t there for free; they have charged the conference sponsor for their time and knowledge (and are often well compensated). After you’ve done a host of free events, start looking for paying speaking opportunities. Check out local speakers’ bureaus and then expand to national ones (use Google to find the best speaking bureaus for you). Also, make sure you’ve created a “signature talk” that you can deliver at a moment’s notice. With a presentation in your back pocket, you’ll be more confident in finding speaking opportunities.

#4: Create a professional group or organization

Does your niche have a professional organization? If not, here’s a golden opportunity to grow your business while generating income. Create a professional group or organization with membership fees and benefits. Most groups start out at a local level and then grow from there. You may also want to reach out to other leaders in your niche for their assistance in growing your association.

#5: Land a media interview

Having a journalist interview you as an expert in your field can boost your brand exponentially. First, research local and national journalists who report on stories similar to your niche. Then, begin reaching out to them. Don’t start with a pitch, though. This is an exercise in relationship building. Get to know the reporter, and over time, let him know that you would be happy to help him if the journalist ever needs an expert in your field. The idea is to lend a helping hand, being a time-saver who can assist the reporter when he is against a deadline.

Go big or don't grow. Jill Celeste. www.JillCeleste.com

Here’s the thing to remember: Go big or don’t grow.

When you take bold steps, such as the ones outlined in this blog post, your brand will grow, allowing you to attract your ideal clients and serve more people.


Jill Celeste - Marketing CoachABOUT JILL

Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.

Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.

Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.

Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.

For more information about Jill’s programs, please visit www.jillceleste.com. To get a free copy of Jill’s Amazon Bestselling book, That First Client, please go to www.ThatFirstClient.com.

That First Client by Jill Celeste

5 Messages To Boost Your Marketing Mindset

Marketing is not rocket science, but it can be hard if you don’t have the right marketing mindset. Mindset is everything – and that’s true for how you market your business.

It can be difficult, though, to stay in a good mindset, especially when you are struggling with your marketing. That’s why I created five graphics that you are welcome to save, pin, print, save as your wallpaper – whatever you need to do. They are yours – from my heart to yours.

5 Messages To Boost Your Marketing Mindset. Jill Celeste, www.JillCeleste.com

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Your Book As A Lead Magnet

Books are so magical! When you write a book as a Lightworker or purpose-driven entrepreneur, you are sharing your expertise with the world. And being an author lends so much credibility to your brand. When I tell people that I wrote an Amazon Top 25 Marketing Bestselling book called That First Client, I immediately captivate their interest.

Books rock!

When I wrote That First Client, I didn’t write it for royalties. True, I wanted the bestseller status (again, a huge credibility factor), but I wanted my book to be a way to attract more people to my tribe.

Your book as a lead magnet. Jill Celeste, www.JillCeleste.com

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