If you’re anything like me, your sales process can always be improved upon.
Mastering authentic selling is a practice – not something you’ll achieve overnight.
It’s important to you look at how your sales process has gone, and identify the areas that are working well – and those that need improvement. Additionally, you may need to add elements to your sales process to perfect it even more.
To help you, I created a list of 13 ways you can improve your sales process.
IMPORTANT: You don’t have to implement everything you see here. Pick out the ones that resonate with you. Where I could, I included links to additional resources so you can learn more about that idea.
If you do implement something from this list, give it time to work. For example, adding your programs to your website will not immediately bring clients in droves. Be patient, observe, measure – and stay the course. You got this!
#1: Write a love letter to your ideal client
Your marketing copy is a love letter to your ideal client. That includes email copy, social media posts, webinar slides and e-books. I spell it all out in this blog post: http://www.jillceleste.com/market-with-love/. Continue reading
Recently, one of my clients asked me this question:
“Do you have any resources I can check out for local networking groups?”
I thought this was a great question – something you may be wondering too – so I wanted to share with you my answer.
You see, local networking is often the best way for you to find your ideal clients and referral sources. However, networking groups are a bit like shoes; you have to “try on” a few groups to find the best fit.
In addition, if you’re an introvert like me, searching for the perfect networking group can become burdensome.
If you need help finding local networking groups, please check out this week’s marketing strategy video below.
“I can’t afford your services right now.”
How many times have you heard this sentence during a sales conversation?
If you’re anything like me, it’s been countless times. And it can be discouraging, especially when you really want to work with this person.
So, how should you respond when your sales prospect says she cannot afford you?
It really comes down to understanding if she truly cannot afford you (as in, it will take food off the table), or if she’s not willing to invest in herself. I call this “can’t versus won’t.”
I talk about this conversation in this week’s marketing strategy video. Please take a look:
Once upon a time, not too long ago, I used to sabotage my sales calls.
Here’s what happened…
Someone I didn’t know would schedule an introductory sales call with me, and I would come up with reasons to not have the call.
It could go a variety of ways:
- I would look at the person’s website and social media accounts, and decide that there is no way I could help her, and cancel the sales call.
- I would suddenly decide that I don’t want more 1:1 coaching clients, and cancel the call.
- I would decide to “test” the person and cancel the call, and if she rescheduled, then I knew we were “meant to be” and would proceed with the rescheduled call.
Please don’t judge me. I am scared to share these details with you because you may be wondering what kind of marketing teacher I am. Who sabotages the opportunity to serve others and earn income?
I have an important question to ask you:
Do you know from where you are getting your clients?
Measuring where you are getting clients from is important for two reasons:
- To see if your marketing efforts are paying off
- To determine where you can “turn up the volume” to get even more clients
If you are not keeping track of this information, the time to start is now!
Check out this week’s marketing strategy to learn more about asking your clients where they heard about you.
I’ll also help you figure out the best way for you to document your findings.
I can’t wait to see how you use this information to make your marketing even better!