Do you suffer from “The Unfinished Marketing Project Syndrome”?
That’s when you have started a project to market your business – but never finish it. And then you move on the the next project without finishing the ones you have started.
Oh yes, you are not alone! Even “yours truly” has the same problem. =)
Check out this week’s marketing strategy where I challenge you to tackle your list of marketing projects – and why you need to get these projects DONE!
What does my weight loss journey and marketing your business have in common?
Believe it or not, there are similar lessons with both!
In this week’s video strategy, I break down the lessons I have learned while I have released 35 pounds (so far) – and how these lessons relate to marketing your business.
It’s all in the journey! Please watch:
If I had to rank the most common questions I receive from my students, how to use Facebook for marketing would certainly be near the top.
Facebook remains, for many entrepreneurs, are marketing mystery. It has a lot of potential, but it can seem like a “time suck,” as entrepreneurs waffle around Facebook, trying to engage with their audiences and get those elusive likes/shares/comments.
In this week’s marketing strategy, I share with you my Facebook strategy. I hope it inspires you to create your own. I also hope it inspires you to give yourself permission to be more intentional with your Facebook efforts.
Let’s talk about Facebook!
I love using social media to market my business, but if there’s one thing I have learned over the years, it is this:
Less is more on social media.
What do I mean by that?
As entrepreneurs, we often feel that if we are on many social media networks, our business will be more profitable.
That’s not often the case. Why? Because if you are spreading yourself too thin among multiple social media networks, you are also spreading your time and focus.
Think of it this way: Is it better to give one thing 100 percent of your attention, or is it better to give five things 20 percent of your attention?
Check out this marketing strategy to learn more about mastering one social media platform, including tips on which social media site you should be using. Continue reading
In this week’s marketing strategy, I want to talk about fish!
LOL! Actually, fish is an analogy to represent your perfect, most ideal client.
You see, you need to fish where the fish are. What does that mean?
- You must know who your ideal client is, and
- You must know where you ideal client is “hanging out”
You are not everyone’s healer! You are only supposed to work with those people who are meant to work with you. When you work with less-than-ideal clients, this affects your mindset. You will feel overworked, or undervalued, or just plain unhappy.
That’s why it’s critical to fish where the fish are. Please watch this video to learn more. Continue reading