As the Director of Marketing for your business, it’s important that you only work on essential marketing tasks.
Let me define what I mean by “essential marketing tasks.”
So many times, entrepreneurs implement too many marketing activities at the same time.
The problem with this strategy is that you are not doing any one marketing activity well. You are spread too thin, which is hard when you’re a solopreneur.
You are never sure if you’re gaining maximum power from marketing because you can’t implement any one marketing activity fully.
Think of a series of holes in the ground. You could dig 12 holes at two inches in depth – and spread your marketing around that way. Or you could dig two holes at 12 inches in depth – and go deeper into each marketing tactic.
Spoiler alert: For solopreneurs, the two deep holes will get you more profitable results.
Let’s take a look at your essential marketing tasks in this week’s marketing strategy.
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