In my most recent marketing strategy, I discussed 31 ways you can become a thought leader – how to deliver your message.
Now, let’s get to the second part of the lesson.
Thought leaders are always creating and teaching, but what exactly are thought leaders creating and teaching? What’s the “thought” behind the thought leader?
That’s what we will discuss in this week’s marketing strategy.
An effective way to get your future customers to trust you is to share your expertise. Your ideal clients must be assured that you’re knowledgeable about your industry before they feel comfortable buying from you. That’s where content marketing comes in. Content marketing is one of the best ways to share your expertise.
Check out these six tips on how to improve your content marketing so you can improve sales and generate more referrals:
#1: Answer your audience’s questions
You don’t want to produce content marketing for the sake of content marketing. Instead, you want to produce content marketing that positions you as a problem solver – answering your audience’s biggest questions. If you’re not sure what questions your audience has, check out Quora and Yahoo Answers, or ask your followers on social media. You can also use Google Search to find questions related to your industry. Continue reading