Tag Archives: ezine

Sending An E-Newsletter To Your Tribe

Sending An E-Newsletter To Your Tribe by Jill Celeste, www.JillCeleste.comSending an e-newsletter to your tribe on a consistent and frequent basis is a must for purpose-driven entrepreneurs, especially if you want to market online.

Here are some reasons why you should send an e-newsletter:

  • E-newsletters give you the opportunity to touch base with your ideal clients in a “non-salesy” way.
  • Your e-newsletter allows you to showcase your expertise, which helps with the know-like-trust factor. (Remember, people only buy from those they trust.)
  • In addition to your expertise, you can show your personality, which also helps with the know-like-trust factor.
  • E-newsletters keep your name “top of mind,” which can help with sales and referrals.

To help you with your e-newsletter strategy, I’ve answered the most frequently-asked questions I get from my tribe about producing their e-newsletters. Let’s get started:

How often should I send my e-newsletter?

I recommend once a week. Again, your job is to keep your name “top of mind,” and when you send an e-newsletter once a week, your ideal client will see your name every seven days. Continue reading

How To Get More Blog Readers

I used to have a love-hate relationship with blogging. While I mostly love it, there were times when I was frustrated because no one was reading my posts. I felt like I was having a conversation with someone across the table, but he was too busy looking at other things.

Have you ever felt this way about your blogging efforts?

How To Get More Blog Readers by Jill Celeste, www.JillCeleste.com

Don’t let this frustration get the best of you! It’s time to reassess your blogging strategy so you can get more readers (especially more of your ideal clients!). When I refocused my strategy, I got big results! In this week’s marketing strategy, I detail four ways you can shift your blogging strategies to attract more of your ideal clients to your blog. Continue reading

How To Start Your E-Newsletter

Do you want to build deeper connections with your email list? Then, you should definitely consider sending out an e-newsletter (or sometimes called “ezine”) to your subscribers.

When you consistently send an e-newsletter to your tribe, you are building trust and authority, which will help you attract your ideal clients. (Remember, people buy from those they trust!).

In addition, an e-newsletter helps to “condition” your readers to expect high-quality content from you on a regular basis, and they’ll grow to respect your content, especially over time. It’s a great way to build strong relationships with your subscribers, allowing you to stay on their radar screens.

You may be wondering, though, how you should put together an e-newsletter. Here are some tips to help you plan and publish your e-newsletter:

How To Start Your E-Newsletter Continue reading

How To Attract Your Ideal Clients To Your Blog

I used to have a love-hate relationship with blogging. While I mostly love it, there were times when I was frustrated because no one was reading my posts. I felt like I was having a conversation with someone across the table, but he was too busy looking at other things. Have you ever felt this way about your blogging efforts?

Don’t let this frustration get the best of you! It’s time to reassess your blogging strategy so you can get more readers (especially more of your ideal clients!).

When I refocused my strategy, I got big results! In this week’s marketing strategy, I detail four ways you can shift your blogging strategies to attract more of your ideal clients to your blog.

Continue reading

Infusing Your Personality Into Your Online Marketing

Online marketing gives entrepreneurs a unique opportunity to share their personalities with a larger audience. When you share some aspects of your personal life with your online audience, it allows them to get to know you better, which leads to trust (which leads to sales).

Many entrepreneurs, though, are not sure which aspects of their personality and personal lives to show. No one wants to throw back the curtain completely on her personal life.

So, how do you balance sharing your personal interests – enough for people to get to know you – while maintaining some level of privacy?

Infusing Your Personality Into Your Online Marketing

Here are 7 ideas that you can consider to help you show your personality through your online marketing without completely sacrificing your privacy: Continue reading