Tag Archives: facebook

3 Things You Must Know About Facebook Groups

“Get a Facebook Group!” It’s advice I hear from so many fellow business and marketing coaches.

It’s not bad advice at all. In fact, I’ve had tremendous success with my Facebook Group.

With that said, though, there are some factors to consider before adding a Facebook Group to your overall marketing strategy.

That’s the topic for this week’s marketing strategy!

3 Things You Must Know About Facebook Groups by Jill Celeste, www.JillCeleste.com

 


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Let’s Talk About Facebook

If I had to rank the most common questions I receive from my students, how to use Facebook for marketing would certainly be near the top.

Facebook remains, for many entrepreneurs, are marketing mystery. It has a lot of potential, but it can seem like a “time suck,” as entrepreneurs waffle around Facebook, trying to engage with their audiences and get those elusive likes/shares/comments.

In this week’s marketing strategy, I share with you my Facebook strategy. I hope it inspires you to create your own. I also hope it inspires you to give yourself permission to be more intentional with your Facebook efforts.

Let’s talk about Facebook!

Let's Talk about Facebook by Jill Celeste, www.JillCeleste.com

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Finding Awesome Content To Post On Social Media

I admit: Sometimes, I hit a “social media writer’s block,” where I struggle to find something to post on my social media accounts.

The good news is that you can keep your “information well” always full, which helps you bust through the writer’s block so you can post engaging content for your tribe.

I have found four awesome ways to constantly come up with social media content, and if you implement all four, you will never run out of ideas for your social media accounts again!

Finding Awesome Content To Post On Social Media. Jill Celeste. www.JillCeleste.com

#1: Set up Google Alerts

Google Alerts help you monitor interesting, newsworthy content from the Internet. First, set up Google Alerts on keywords related to your industry. Then, once a day, you’ll get an email digest of news articles that contained your keywords. From there, you can review the articles and post the ones you like to your social media accounts.

Remember, when posting an article, make sure to tell your audience why you are posting it. Compel them to read it too!

#2: Follow key influencers and share their content

Your industry has key influencers – whether it is a person, company or organization. Be sure to follow their social media accounts. Often, they will post cool content that your audience would like (it’s almost like the influencers are doing the work for you!). Then, you can share their posts or tweets on your social media accounts. Be sure to attribute where you found the content.

#3: Plan questions in advance

Asking questions is a great way to engage with your fans and build a tribe of loyal followers. While it’s 100% okay to ask spontaneous questions, it’s also a good idea to make up a list of questions in advance – something you can refer to on the fly.

Here’s an exercise I like to teach in my workshops: Make a list of the topics you would talk about at an in-person networking event. Then, turn those topics into questions to post on social media. When you complete this exercise, you’ll have great conversational questions that you can use at any time.

#4: Start a post idea board on Pinterest

Pinterest is a great resource for social media posts. Here, you can find fabulous photos, quotes and articles to share with your audience. One way to keep track of this great content is to create a board on Pinterest. It can be a secret board that only you see, or you can make it public to share with your Pinterest followers.

Once you use content from this pin board, consider pinning it somewhere else and deleting it from your idea board. That way, you can keep track of what you have used.

To ensure you always have content for social media plan ahead and create processes to help you. Jill Celeste. www.JillCeleste.com

The best way to ensure you always have content to share on your social media channels is to plan ahead and create processes to help you. Using any of the four tips shared in this marketing strategy will help you on days when you’re out of ideas. Even better, implement all four tactics so you’re constantly prepared for days when “social media writer’s block” sets in. With the right processes in place, you’ll never have to worry about “what to post” again.


Jill Celeste - Marketing CoachABOUT JILL

Jill Celeste, MA is a bestselling author, marketing teacher and founder of the Celestial Marketing Academy. Jill teaches purpose-driven entrepreneurs everything they need to know about marketing so they can become the Directors of Marketing for their businesses.

Jill is the author of the Amazon Top 25 Bestselling Marketing Book, That First Client, as well as the co-author of the bestseller, Cultivating Joy, and international bestseller, Gratitude and Grace.

Jill graduated with a B.A. in English from Wesleyan College in Macon, Georgia. She obtained her master’s degree in history from the State University of Georgia in Carrollton. Prior to becoming a marketing coach, Jill worked for 14 years in the private sector, and has experience in marketing and public relations in healthcare, IT and small business.

Jill lives near Tampa, Florida, with her husband, two sons, three guinea pigs and a basset hound named Emma.

For more information about Jill’s programs, please visit www.jillceleste.com. To get a free copy of Jill’s Amazon Bestselling book, That First Client, please go to www.ThatFirstClient.com.

That First Client by Jill Celeste

Building Your Tribe Through Your Facebook Page

In this video, you will learn the following:

  • How Facebook pages are great for tribe building
  • How to post questions to engage your tribe
  • The importance of sharing personal tidbits on your Facebook page
  • Why you should be sharing information that will benefit your tribe

Building Your Tribe Through Your Facebook Page by Jill Celeste | www.JillCeleste.com Continue reading

Stop Worrying About Your Social Media Fan Count

Many entrepreneurs are concerned about the number of fans or followers they have on social media.

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Do you often ask yourself:

  • How many Facebook fans should you have?
  • How can I get more Twitter followers?
  • Is 500 the magic number for LinkedIn connections?

You are not alone.

You see, humans like to wrap their heads around the tangible, and follower count is a tangible way to measure your social media marketing.

To be certain, if you’re gaining fans or followers, that’s a good thing. It means you have a bigger audience that can read your message.

However, I want to challenge you on the mentality about follower or fan count. More sometimes isn’t better. Continue reading