I have been seeing this a lot: Entrepreneurs using their personal Facebook timelines to promote their businesses.
And it’s not an occasional post. Some entrepreneurs are using personal Facebook timelines in lieu of a business page.
And I get why: You want people to see your stuff. The organic reach on a Facebook Page is crap. You get more eyeballs when you post it on your personal timeline.
However, as someone who teaches authentic marketing principles, I have to warn you against this practice. Not only does it violate Facebook Terms of Service, it’s against the principles of permission-based marketing.
Are you thinking of ways to consistently get more traffic to your website?
So many entrepreneurs put so much effort into getting their website built that they forget to consider how to constantly drive their ideal clients to their site.
Simply putting your website out there will not automatically drive traffic to it. You have to implement get-more-traffic techniques so that Google will your website in its search results (meaning more of your ideal clients will find you!).
This doesn’t mean you need to spend an arm and a leg on a SEO expert or pay-per-click ads. While both will help you get more web traffic, there are plenty of free to low-cost ways to increase the traffic to your website.
In this week’s marketing strategy, I have outlined four no-cost ways to get more traffic to your site.
I use all four tactics, and I can assure you: They work great!
Let’s roll up our shirt sleeves and get to work on getting more of your ideal clients to your website!
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media!
Have you ever considered starting a Facebook group?
Facebook Groups may help you reach your ideal clients. Plus, they are great ways to engage with your tribe, allowing them to get to know you better.
Another advantage of Facebook groups is that Facebook does not hide group posts from the newsfeed, unless the user has specified otherwise. This means your posts will have a better chance of being seen by your Facebook group member (versus your fans, who may never see your page content).
In this week’s marketing strategy, I outline what you must first do before starting your Facebook group – and that’s determining your objective.
Once you have your objective, you will know exactly what kind of group you want to host – and who to invite to your Facebook group.