Have you ever sent out an email to your subscribers about a new offer and not get one response? Or perhaps you have posted about your products or services on Facebook, but no one even liked your post.
Why aren’t people responding to your marketing? More than likely, it’s because you are focusing on the features of your product – and not how it helps your customers. Thankfully, it’s easy to turn this around!
To help you get in the right state of mind for features vs. benefits writing, I recommend creating a simple grid. The left column should be labeled “feature,” and the right column should be labeled “benefit.” The idea is for every feature you list, you explain the benefit of this feature for your customer. Continue reading