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Fish Where The Fish Are

In this week’s marketing strategy, I want to talk about fish! 

LOL! Actually, fish is an analogy to represent your perfect, most ideal client.

You see, you need to fish where the fish are. What does that mean?

  1. You must know who your ideal client is, and
  2. You must know where you ideal client is “hanging out”

Fish Where The Fish Are by Jill Celeste

You are not everyone’s healer! You are only supposed to work with those people who are meant to work with you. When you work with less-than-ideal clients, this affects your mindset. You will feel overworked, or undervalued, or just plain unhappy.

That’s why it’s critical to fish where the fish are. Please watch this video to learn more. Continue reading