For many Lightworkers and purpose-driven entrepreneurs, following up with sales prospects is not a comfortable process. In fact, it can feel downright icky – and totally absent of love.
If this sounds like you, you will appreciate this week’s marketing strategy because I will teach you how to create a loving follow-up process. You’ll walk away with two things: (1) Logistical knowledge on how to create a follow-up process, and (2) how to infuse love in your follow-up process.
Before we delve into the logistics, let’s first grapple with the elephant in the room: Your mindset around following up.
Here’s what I want you to know: You are not hounding your sales prospects. It’s not even in your wiring. Your natural tendency will always to be genuine, so put your “I am hounding them” fears to the side. It’s not even possible with you, okay?
As you work through your mindset, check out the tips I’ve outlined below to help you add more love to your follow-up process.
I love to create graphics that enhance the learning in my weekly marketing strategies. Please feel free to share these on your social media! Continue reading →
Have you ever heard of the expression, “the magic is in the follow up?”
That’s very true for the sales process. Often, people are not ready to commit to your products or services, and you need to follow up with them on a consistent basis to keep your name “top of mind.”
Often, entrepreneurs will use email and phone calls to follow up with sales prospects. While there is nothing wrong with these methods, there are other ways you can stay in touch. Diversifying your approach often leads to better results!
Check out these four cool ways to stay in touch with your sales prospects:
#1: Send an article or tip that would be of interest to them
One time, I had a prospect who worked with perspective authors, and I saw a media inquiry from HARO (Help A Reporter Out) that she could respond to. I emailed her the inquiry with directions on how to respond. She was so appreciative!
If you see a blog post, article or other item of interest, send it to your sales prospect. You can email it her, or simply tag her name on social media. An even better idea would be to “snail mail” it to your prospect. People do not get much personal mail anymore, so you’ll definitely stand out! Continue reading →
I’ll be the first to admit: I am not comfortable with the entire sales process. It’s a necessary part of building my business, though, so I am coming to terms with selling my services. Here’s how I am adjusting my “salesperson” mindset:
First, I needed to accept my discomfort with selling. Then, I had to accept that selling is just a means for people to get the marketing help they need. Finally, I focused in on the parts of the selling process that makes me feel the “ickiest.”
And for me, I feel the most “icky” when I am following up with my sales prospects. So, to help combat these feelings, I created a powerful but loving follow-up sales process that may help you too.