Tag Archives: gap analysis

How To Do A Competitive Analysis

Doing a competitive analysis should be part of your overall marketing strategy. Competitive analyses can give you important intelligence about the marketplace, products and services, and how you can differentiate yourself.

How To Do A Competitive Analysis

Before I get into the “how to” part of this blog post, please allow me to first share my overall philosophy on competitors. I believe the world needs you – and your competitors. Your competitors are here to fill their life’s purpose – just like you – and if a customer prefers to work with your competitor, that’s awesome. I believe that people need to align with who makes their heart sing, and sometimes, you are not going to be that person. Continue reading