How can you get your ideal clients on the phone with you?
Whether you call it an introductory sales call, get-acquainted call, or discovery session, it’s all about one thing: Making the connection.
You see, when you’re on the phone with them, it’s your opportunity to explain how you can help them. It’s also your chance to listen to their struggles, problems and goals. It’s a beautiful conversation.
And to earn money in your business, you need to have these conversations with your ideal client.
So, how do you pull this off? How do you get your ideal clients to want to talk to you?
In this week’s marketing strategy, I share with you three tactics that will help you get your ideal clients on the phone with you:
Make it easy for them to schedule an introductory sales call with you
You have someone interested in your products and services, and she wants to speak to you on the phone to learn more about them.
Gulp. Now what do you do?
Take a big breath. This is an exciting time because you get to speak to your potential client about working with you – and to see if you are a good fit for each other. You are about to embark on an introductory sales call.
Believe it or not, your sales prospect’s “job” isn’t done after she schedules a sales call with you. As soon as the appointment is on your calendars, it’s time for you to send her an email with important details to prepare for your call.
So, let’s check out what you should email your sales prospect before your sales call:
I’ll be the first to admit: I am not comfortable with the entire sales process. It’s a necessary part of building my business, though, so I am coming to terms with selling my services. Here’s how I am adjusting my “salesperson” mindset:
First, I needed to accept my discomfort with selling. Then, I had to accept that selling is just a means for people to get the marketing help they need. Finally, I focused in on the parts of the selling process that makes me feel the “ickiest.”
And for me, I feel the most “icky” when I am following up with my sales prospects. So, to help combat these feelings, I created a powerful but loving follow-up sales process that may help you too.