Getting customers through social media is not an impossible task, but it often requires a different mindset on the part of the entrepreneur.
You see, many entrepreneurs are so concerned about “pushing” content on to their social media fans – and amassing tons of social media fans – that they forget that social media is really a way to converse with their clients – and not sell to them.
In fact, as counter-intuitive as it may seem, the best way to convert your social media fans into customers is to not sell to them through social media.
Check out this week’s marketing strategy where I share four ways you can get more customers through social media – and feel great about the process!
#1: Focus on the quality of your fans, not the quantity